What is the scope and benefits of digital marketing?

Digital marketing is the process through which we promote our product, service, personal branding, business development, and many more things. It is the process which includes social media marketing, mobile marketing, and web marketing. It is a way through which I as a business person personally use to promote my blogs so, I gain profit and more work.

We all know about digital marketing because we all use technical stuff and it is not easy to stay away from them. I can imagine my life without writing blogs it will be like a paragraph without phrases. Marketing is nowadays just like that, without using digital media you cannot even promote a hair spa treatment. Everyone is using these marketing tactics, tools, and traffic so, why not you look into it and use it for your best.

Let’s dig deep into digital marketing and see the scope, career options, job opportunities, benefits, pay scale, career path, use of digital marketing in business, or else.

The scope of digital marketing –

I know you will not surprise to know that the digital marketing industry is continuously booming in all parts of the world. If I talk about our country India, digital marketing is going to clash somewhere with the popularity of Ramayana and Mahabharata. In 2016, times of India published a report in which they informed that 1.5 lakh jobs in digital marketing are empty and the first quarter of 2017 marked for 8 lakh job opportunities.

It is the time of elections and 2019 is almost here and all political parties giving their best to promote their candidate. I am talking about the election because you will realize how political parties are using digital media and digital marketing just for your vote. Like our Prime minister Mr Narendra Modi Ji, you can say he is the co-promoter of digital media. He is using digital marketing for example radio show “Mann ki Baat”, advertisements, podcasts, Reliance Jio and else. You can imagine – if your prime minister is using something or takes advantages of this marketing so, how much benefit you will get from this.

These are some points through you will understand what is the scope of digital marketing

1. Digital Marketing is flexible – Like you can send your customer the podcasts (your audio) to teach his/her about your services or products. Through which the podcasts, you are giving his/her some entertainment and they will appreciate your enthusiasm or intelligence. Now stop irritating your customers on the phone to promote your mobile phone or courier service, use Facebook – create a page, post your service details, tag your audience, create groups, and give knowledge. Your audience will come to you, to purchase your products without long telephone conversations you can sell your products on social media.

For Example – We all use beauty plus camera to click some cute photos but, you ever notice how many times you skip the ads which appear when you open the beauty plus camera. This is called Digital Marketing.

2. Digital marketing is relatively easy – As you don’t need to do much to promote your hair product on social media. Just tag some of your friends or friends of friends who are not happy with their hairs. Like – you can join the group of ladies on Facebook, Google+ or else and offer them some relevant tips related to your products. When they find it convenient and working, they come to you.

For example – like I am working for a business centre, and they want me to promote their business through my blogs. I will write some positive things about their area, nature, and facilities, but how my audience will react to them, and how I will be sure my audience contact them. I use digital data analytics to know how much people read my blogs, how much time they spend on my website and which device they are using to read my blogs.

If you can write blogs so, you can become a content writer and promote someone else products or business. This medium provides you with the opportunity to work as a freelancer or work for someone else. It is the scope of digital marketing.

3. Digital marketing is the tanker of job opportunities – India population is increasing day-by-day, I think one day we will cross China’s population rate. Let me elaborate it very clear – with the increased population, the demands for goods and services will also increase, the more companies develop, the more employees they want, the more marketing they will do. So, in the end, the more job opportunities will come to you. In 2017, the digital marketing industry created 8 lakh jobs, and this will increase in the coming years.

For Example – when reliance launched JIO sim, they hire a lot of new staff to handle the JIO process and marketing. It is the scope of digital marketing.

Now we go further and know the benefits which you as a student and as a businessman will get from digital marketing –

I think you know a lot of things about digital marketing because it is in trend and everyone is reading, writing, talking about it. Let’s talk about some benefits of digital marketing for students –

1. You can work freely – After 12th or graduation, every student wants a career, which provides his/her financial and entertainment freedom.

If you are from art stream, science stream, commerce stream, or any else stream, everyone can learn, do, and can create a career in digital marketing. I clear this point because many students think they can’t choose marketing career if they are science student or else.  But, in digital marketing, you just need imagination, content creation, strategic brain, learning skills, and knowledge of current marketing tactics. You are all set to grow your career in this field.

For Example – If you are the person who cannot do 9 to 5 job so, you can work as a freelancer and earn well. For digital marketing, you need a laptop or internet.

You are the person who wants to work on various things so, you can do social media marketing SMM – do promotion (on Facebook, Instagram, LinkedIn, Google+), create new posts (promotional posts, offer posts, video, pictures), and start Ad campaigns (like club factory, Nykaa, Streetstylestore run).

Many websites provide the opportunity to create Facebook Ads

2. Do work, Do study – As a student, it is not convenient for you to do a college study and course together. It is not easy to attend classes, especially in summer because of high temperature. You can go for online digital marketing course in which you don’t need to go outside to attend classes. Just sit anywhere and learn online. I know everyone cannot afford a laptop so, they can use a cyber cafe for a one-hour online class.

For Example – A 12th pass student who is not financially well to do a digital marketing course. So, him/she can enrol in the domain, learn online, work as a freelancer and practice what they learn during course.

Benefits of digital marketing for the business person, an entrepreneur, and startups –

1. Go digital, go digital – Do you ever notice why Mr. Narender Modi Ji says “go digital, go digital”. Because he knows only through social media, mobile phone, ad campaigns, mobile apps, website, blogs, podcasts, videos, and else he can reach his target audience.

For Example – My father is a businessman, and he designs clothes but because his all customers now purchase clothes from websites like streetstylestore, stalkbuylove, or else. His business is going down, and it is now impossible to give a rent of factory. One day when I bought a top online, he realizes what he should do to grow his business. Then he learns – how to create, design or use a website (from an online web design or developing course). He starts selling his clothes online, does promotion on social media, creates videos (how to cut a suit, how to design a dress) on YouTube. It is one of the flexible benefits of digital marketing.

Look How Our Prime Miniter Sir is Using Digital Media to Stay Connected With The Audience- 

2. Fit in your budget- For an entrepreneur who just started his startup do not have much money to invest in marketing. He can take the pleasure of social media marketing to run his ad campaign, Facebook ads, and Instagram ads. If he is selling a product so, he can create a page and promote his stuff.

For Example – Many web developers purchase two or three seats in a business centre and work online. In this way, they do not need to open an office to meet their clients or for employees. They concentrate on their work which all depends on the internet and earn good money.

Now you are looking for the career paths, jobs and pay scale-

1. Digital Marketing Manager – This position is for those who are skilled in every marketing zones. A person who can manage the promotion team, analytics team, web team, content team and create new marketing strategies for each product/service. A digital marketing manager minimum salary is Rs.352k, and maximum salary is Rs.1.14m.  
2. Social Media Manager – He is the person who tells a web designer what he wants in the Facebook posts. What information, context, picture, logo or else to share on each social media platform. Like on Instagram you can share IGTV, on Facebook you can save product details (on your page – go to the service column and add the details of your products), on LinkedIn you can share business news, tactics, knowledge, strategies (because LinkedIn is a platform where you only share kinds of stuff related to business, if you share funny kinds of stuff your viewers or others will not take you seriously) and more.
3. Content Marketer – He is responsible for creating content. In digital marketing, content is the key to every lock you cannot do social media marketing without content (as you need content for Facebook posts, YouTube videos, podcasts, Instagram story/IGTV). The content is the term which defines your brand, product, and service. To become a content master, you must have good grammar skills, English communication/writing skills, imagination, unique ideas, entertaining context, blog topics and else. SEO is also the part of content marketing. A content writer must aware with the SEO terms as he needs to find searching keywords.
4. Search Engine Optimization SEO – When I talk about SEO, it’s like I am talking about a missile just because of its name. An SEO does optimization of a blog, a keyword, a website, or else. For Example – You have to do SEO of a blog name Modern Marketer , so you need to know – how many peoples are searching for this word “modern marketer”, what are the words related to this, what sentence the searcher is typing to search about this word, Did he write the full phrase or just type a single word.

The SEO profile is very interesting especially for the person who likes to go deep into the searching to search new ways to optimize a blog, a website, Facebook or more.

There are many options, freedom, salary, knowledge, entertainment, and scope in the digital marketing industry. Now everyone is going deep into digital media, and all business persons know the value of this medium. That is the reason why our politicians, film stars, business tycoons, soldiers, scientist, patent analyzes, teachers, students, companies, brands, or old to young everyone using digital marketing or digital media. You may give one chance to this industry to grow your career or business. May you will get what you want or learn the new things which you never know before.