1. The first step for formulation digital marketing strategy is goals and objective-
The first step is to identify the goals and objectives to understand what digital marketing campaign you want to run and what do you want to achieve out of that.
Your goal is to increase the engagement or increase the number of leads for your product. What do you want to achieve just Facebook likes or more Instagram, followers? You need to understand what are the goals and objectives of the digital marketing campaign which you want to run.
2. The second step for formulation digital marketing strategy is to identify your customers-
To identify your customer, you first need to understand the persona of the customers. For example – who are your customers. In a digital marketing campaign, you can specifically target what type of people you want for example – you want the people who age between 16 to 18 or your age group is 40 to 45. What is their education, in which arear they are located after knowing all this you can decide your audience and can target them according to the nature of their activity? Like if your target market is business owners or students then you will create your persona according to your target audience.
The main thing is that you need to identify who your customer is because you cannot say everybody is my customer. There are always some targeted customers for which campaign or digital marketing should be directed. You must correctly identify your customers.
3. The third step for formulation digital marketing strategy is to identify your competitors-
Do research and find who your competitors are, what they are doing online and try to understand their position. For example, you are searching for a let particular word like architects in Delhi, so you must understand who the present architects are and who are the coming in the top search results. That how you will understand who your competitors are and how they are positioning in the market and in what search results they are coming.
4. The fourth step for formulation digital marketing strategy is to assign rules-
You should know that digital marketing contains a lot of aspects and you cannot work each and every part of it. You need to create a team and set some rules for every person in your team. After that, you need to assign rules for your team like for each particular task and which persona is responding.
5. The fifth step for formulation digital marketing strategy is search engine marketing-
In search engine marketing you must know how to find or do-
1. Keyword research
In the search marketing field, keyword marketing is one of the most necessary, worthy, and high return activities. Your website can progress or finish if your keyword is not ranking top. It is all about getting the correct visitors to your site. This marketing is beneficial because with keyword research you can predict shifts in demand, change according to the changing market requirements, produce the products, services and create right content that web searchers are actively looking.
In the past of marketing, there has never been such a flat graph to entry to know the motivations of customers in practically any niche.
2. Search Engine Optimization (SEO)
1. On-page SEO – On-page SEO influence your search engine rankings by optimizing various parts of your website. On-page SEO also identified as on-site SEO. It is quite simple because it is the stuff that you can command over and can improve on your own website. Following are some important factors of On-page SEO-
1. Put your targeted keyword in your title tag.
In the title tag of each page on your site, you must use your targeted keywords. Then your audience easily reaches to your blog or website.
2. Put your targeted keywords in your headings.
It is necessary to work your target keywords into the headings of all web page because headings are the longest words on the page and search engines give them a little extra height than your other page copy. It is a great concept but makes sure you perfectly reflect your page content.
3. Insert keywords in Alt text for images
Content management system allows adding something call alt text to all images in your website so, the content explains the image. Alt text is not visible to the normal visitor it is used by screen reader software to support hidden internet users know the content of your images. You can add some relevant keywords in the alt text, and it will help search engines to understand your page’s content.
4. Internal linking is useful for visitors and search engines.
To linking internally to other pages on your website will help search engines and your visitor. This strategy provides your visitors with the opportunity to read more useful blogs.
2. Off-page SEO – Off-page SEO is the act of raising the authority of your domain through the act of getting links from other websites. For example – you have a big bucket with rubber toys in it, and the toys are your pages then you start filling the big bucket with water (water stands for links) then you see your rubber toys are all going to rise to the top. That is the reason behind the site Wikipedia ranks for pretty much everything under the sun. It fills so much water in the big bucket that if you insert another rubber toy in it, it is going to float to the top without any extra effort. If you want to understand how authoritative your website is compared to other sites, you can use Domain Authority. You just type your domain name into domain authority to view your score.
3. Link Building- Link building is the method of getting hyperlinks from another website to your own. A hyperlink is a process for users to operate between pages on the internet. Search engines practice links to crawl the web. They crawl the links between the single pages on your website and will crawl the links between complete websites.
Link building is the tough part of SEO job but, there are many techniques for building links. Every SEO spend their time trying to do it properly. If you understand this art of building high-quality links, you can beat other SEOs and your competition.
3.Paid Search Ads, Advertising
This kind of marketing has numerous names, uses many forms and works beside many other nebulous phrases. Search engine marketing (SEM), Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Cost-Per-Click (CPC), Cost-Per-Impression (CPM) Search Engine Advertising, sponsored listings, paid for organisation, and that is before you go to duties given by the search engines themselves – Google AdWords, Yahoo Bing Network.
Paid search marketing is the process where you advertise within the sponsored listings of a search engine or an associate site by paying every moment your ad is clicked or generally when your ad is displayed.
4.PPC (Pay-Per-Click)
PPC is a form of internet marketing in which advertisers pay money every time their ads are clicked. It is an easy and entrusting way of purchasing visits to your site, rather than trying to earn those visits naturally.
Search engine advertising is one of the most influential modes of PPC. It empowers advertisers to charge for ad placement in a search engine’s sponsored links when anyone searches on a keyword that is linked to their business offering.
5.Measure the results
All these things we mentioned above will help you to measure the results which you will get on your website.
6. The sixth step for formulation digital marketing strategy is content marketing-
In content marketing, you create content according to your customer and what they are interested in reading. You can create your own blogs, can invite for guests blogging, LinkedIn blogging, press release, broadcasting, podcasting, e-book, presentation, videos, infographics and many more. Then you will know what kind of content is read by your customer.
7. The seventh step for formulation digital marketing strategy is social media marketing-
Social media marketing provides you various platforms like Facebook, Twitter, LinkedIn, google+, Instagram or YouTube. These platforms provide you with the opportunities to direct the traffic to your content or to your website so, you can get more eyeballs whatever is your objective. Finally, once you have the names collected through various sources you need to nurture them to using email marketing.
8. The eighth step is email marketing-
Finally, once you have the names collected through various sources of social media marketing you need to nurture them to using email marketing. You can increase the number of subscribers via using email marketing.
1. Goals of email marketing
2. Grow your list
3. Write great emails
4. Create a schedule
5. Measure the results
Grow your subscriber list is one of the most important goals of email marketing. For every email marketer, his subscribers are his most important asset. To run a strong email marketing campaign, you must create and maintain a big list of people who will open, read, and engage with your messages. Your subscribers will get email updates for your business. Through email marketing, some of your long-time customers know about the new offerings, and your first-time customers know about your company.
Increase your open rates is the major goal of email marketing. Open rates are a fundamental measurement for defining the effectiveness of your email marketing campaign. Even though they differ opposite industries, open rates reveal how many people were influenced by your text line to see your message and read your email content.
9. The ninth step for formulation digital marketing strategy is mobile marketing-
Nowadays mobile marketing becomes very important because of the use of mobiles. Mobile marketing provides you with the opportunity to work on the following three steps.
1. Goals of mobile marketing
2. Choose platforms
3. Measure the results
For Example, See Why Restaurant Owners Choose Mobile Marketing-
Mobile marketing means grasping an audience through handheld or otherwise untethered devices like smartphones or tablets, in order to promote your business. Mobile marketing sets a company or brand in close contact with their target consumers. Mobile marketing is typically a separate ingredient of a multi-channel marketing campaign.
10. The tenth step for formulation digital marketing strategy is affiliate marketing-
You can build your own affiliate program, or you can help others to distribute their affiliate link and your affiliate link. This marketing provides you with the opportunity to distribute your affiliate link to other people so that they also can work with you.
1. Goals of affiliate marketing
2. Build an affiliate program
3. Distribute to the market
4. Measure the result
Affiliate marketing accommodates high-traffic advertising space on the Web to a variety of organizations. Ambitious affiliate marketers are self-employed people, regularly fixed goals and aims to assist them to succeed. Evaluating some affiliate marketing goals provide you with a knowledge of what it demands to succeed in this developing industry.
After following those steps for formulating digital marketing strategy you will get the results and you can improvise all the strategies mentioned above.