You have probably aware of the fact that digital marketing skills are in serious demand and the digital skills gap is set to grow. The job market is expanding (and honestly bursting at the seams) and brands are giving more of a focus on digital marketing than ever before. Higher budgets, increased pay and more career option are some of the advantages digital marketing professionals can view forward to this year and beyond.
Before you decide, you should read the 4 important benefits of a digital marketing career.
1. Is your profession in demand?
When the recession is on and graduates were struggling into the world of uncertainty, job insecurity and all-around terribleness. Now it will be a good idea to enhance a fresh set of skills that could provide job security and future-proof career.
According to the Government of India, there are 150,000 digital jobs predicted by 2020 but the number of professionals to fill them is not enough. A good move can give us a medal or a good life. Digital marketing provides a unique competitive advantage you should gear up for a career.
Mondo agents of change (website) publish in one of the reports that the demand for digital marketing professionals will rise by 38% in 2019-2020. During the recession and according to the situation of our country we need to re-establish the confidence we lost. The most important thing is to take back control of your career. Companies demand valuable skills now you should learn how to turn your skills into digital.
2. How many digital marketing jobs are in demand?
Ryanair airline created 200 jobs, and most of them were for digital marketing professionals. LinkedIn almost set to double its workforce to 1200 employees. Web Summit Taoiseach Enda Kenny recently announced across 400 digital jobs and Microsoft is ready to hire more than 100 digital marketing graduates.
The digital giants – for example, Google, Twitter, Yahoo, LinkedIn and Facebook are providing a wealth of jobs for digital professionals to enter this era. Digital marketing has a wide array of new opportunities. You can afford to choose the type of company where you want to work. You should take advantage of this opportunity and encourage yourself to decide what kind, of course, best suits your career needs.
3. Do you earn more than your peers?
In a recent survey by the Government found that digital salaries are increasing faster.
In India-The average salary for an entry-level and fresher digital marketing manager is around 3.5 lacs to 4 lacs per annum.
In Dublin (Ireland)-The average salary of an entry-level and fresher digital marketing manager salary is around €68,00. The entry-level PPC salary increased from €25,000 last year to €28,000 this year.
We have talked about how much digital marketing professionals is earning. In the world, the value of the person increases along with their salary. When you are earning a fruitful salary, everyone will admire you.
4. Can you kickstart your own career?
There are lots of options to boost your CV and showcase your knowledge in digital marketing. You can give the Google Analytics exam and Hubspot’s Inbound Certifications exams. Start to invest in developing an impactful social media presence to stand out to potential employers.
Let’s talk with an example – In a traditional career like advertising, we have to wait for a coveted internship or graduate placement to open up. So, you can create your own portfolio. Digital marketing provides you with lots of opportunities to kickstart your own career.
There are been lots of people who have been hired after posting their talent through social media. For example, Delhi based Madhavi got noticed when she posted her home-made pickles, masalas, sauces and cashew butter jars to everyone online. Several peoples and brands then approached her and commissioned her work.
5. Do you have a wide range of career options?
Some career options restricted us to one specific job profile, and we need to continue the choice that goes not well with our needs. Deciding depends on the professional who has to set up his career. Digital marketing is the career choice which does not restrict to one job profile. The big companies like Google and Facebook provide a side order of job opportunities. Even new online jobs are published regularly for different digital marketing profiles. This provides an advantage of being selective about the kinds of work and type of workstation.
6. Do your career provide flexibility?
Flexibility is the word which you will not receive in every profession. But flexibility is one of the benefits of a digital marketing career. Digital Marketing is the internet profession, and your working location does not matter. There are no concerns about the working location. Because of the presence of the internet, it is easy to work from a distant place.
7. Can your career deploy your skills from one company to another?
Digital marketing is used by small, medium, and large companies so this profession will transfer your skill set from one company to another. As a digital marketing expert, you can quickly solve the problems of others. If you are a marketer and a brand developer, you should learn new internet marketing to add on to your existing skills.
8. You can use your exhibit creativity
Digital marketing is an important part of marketing. For this productive career, you need creativity and logic because digital marketing aims to give oxygen to the dormant websites and blogs. If you want to take the benefits of digital marketing career, make sure you have lots of imagination and innovative ideas. This career will give you the opportunity to experiment with new tools. If you are ready to face the changes should go for the digital marketing profile.
9. What jobs will you get in digital marketing career?
1.Analytics Manager – The Analytics Manager profile in digital marketing requires a mixture of strategic thinking, analytical, creative, and communication skills. When you become specialized in project management, and data analysis, you can start your own business.
2. Copywriting or Content Writing- Copywriting means writing for the target of promotional advertising or marketing. Copywriting is beneficial for landing pages, sales pages, infomercials and direct mail campaigns. For copywriting profile, you should know how to write to the reader to make them act. The purpose of a copywriter is to influence the customer to buy a product or to follow a company’s social media profile. On the other side, the motive of a content writer is to inspire and attract online viewers so, they stay longer on websites, and engage with the brand.
3. Digital Marketing Manager – A digital marketing manager is accountable for developing, implementing and managing marketing campaigns. It is necessary for the promotion of the services and products of the company. A marketing manager plays a vital role in heightening brand awareness within the digital area as well as driving website traffic and getting leads/customers.
4. Web Manager – A web manager is accountable for maintaining, designing or developing a website. The definition of this position change according to the area in which the person is designated to work. For instance, a web manager can work on the content of a website. A web manager is the in charge of the operation, programming and maintenance of the website. A web manager is responsible for increasing the authority of the website through search engine optimization and marketing.
5. E-commerce Manager- E-commerce Managers supervise a company’s online sales. They are accountable for the picture of the company and generating sales through the internet. They manage a team of web and software developers who contribute to the appearance and systems of the website.
6. SEO Manager – The SEO is a methodology of strategies, techniques and tactics applied to raise the number of guests to a website by achieving a high-ranking position in the search results page of a search engine (SERP) including Google, Bing, or different search engines.
Benefits of digital marketing for businesses-
The main benefit of digital marketing career is that a targeted audience can be reached in a cost-effective and calculable way. All sizes of business will get the benefits from digital marketing just by giving access to the mass market at an affordable price. Other digital marketing benefits include increasing brand loyalty and driving online sales.
The benefits of digital marketing career for businesses-
- When you designed a website for your business it empowers you to uncover new markets and trade globally for only a little investment.
- Compare to traditional marketing digital marketing can reach the correct customers at a much lower cost. With the well planned and effectively targeted digital marketing campaign.
- Digital Marketing is the way businesses can measure how effective their campaign has been. Small to Large businesses can measure their online marketing with web analytics, and different online metrics tools. You can get complete information about – how much money you earn from each digital tactic and how clients use your website or answer to your advertising.
- You can greet your visitors with targeted offers. You can refine your customer profile the more your visitors buy from you.
- Just because the openness of social media you can develop customer loyalty and create a reputation for being easy to engage with.
- Digital marketing is seamless and immediate. For example, you have a website, and your customers can easily complete a purchase. Digital marketing is very easy compared to other media where you need to make a phone call or go to a store to buy something.
How can you improve your outreach with digital marketing?
These benefits of digital marketing career support you to improve your outreach marketing plans and stay competitive in your industry.
- The content is the key to stay connected to consumers online
NewsCred, in their report, said 72 per cent of marketers believe branded content is much powerful than advertising in a magazine. 69 per cent assume it is better to direct mail and PR. But it is vital to both customer convenience and marketing success to maintain a dominant online appearance.
“Content is a King” In Every Section of Business-
- Follow your customers to entire buyer’s journey
With the help of digital marketing analytics, you can track your customer from the first interaction to throughout the entire buyer’s journey. You can track a possible customer’s activities, preferences and decisions.
- You can optimize for conversion
Digital marketing allows you to track a customer’s journey beginning at the first click so you can optimize your website for conversion on an ongoing basis.
- You can easily contact mobile customers
You can modify buying behaviour if you have a dominant online presence optimized for smartphone and tablet users. 82% of Android users check on prospective in-store buying and 65% look for the appropriate information to their doubts. Just because of the information posted 33% of mobile users bought from a different brand than the one they had in mind.
Now the world has become more competitive. Digital marketing is how businesses are performing and will continue to operate in the future. If your business or you are not already in the digital marketing sport, then you are behind. Are you ensure your business is competitive by employing a smart digital marketing policy?