Email provides a simple platform to boost sales and construct a faithful customer base. Many business have started using this technique. You just need to post a sign in page on your website and provide special discounts to your visitors to motivate them to be a part of your email list.
Once you have their email ids you can regularly update them about your products, services and special offers in order to increase your sales. There is no need to irritate your customers by sending more and more emails. Form a simple schedule and follow it. According to MarketingSherpa, around 72% of people are excited to receive promotional content through email.
In order to make your email marketing effective, let’s have a look at it’s Do’s & Don’ts.S.No | Do’s | Don’ts | ||
| 1 | Create a sign in page on your website and provide discounts to your visitors to motivate them to be a part of your email list. | Never purchase an email list. | ||
| 2 | Create a good impression of your business. As soon as people subscribe, immediately send a welcome mail to them. | Don’t annoy your new subscribers by sending them late welcome emails. | ||
| 3 | Include a pretext header to generate more attention to your emails. | Don’t forget to add a pretext header. | ||
| 4 | Divide your email list according to interests and phase in buying cycle of your subscribers. | Avoid sending identical emails to all subscribers in your list. | ||
| 5 | Be personal. It creates better chances for a person to open your email. | Avoid sending a generic email. | ||
| 6 | Proofread your entire email before you click on the ‘send’ button. | Don’t click on the ‘send’ button until and unless your email is in the tip top condition (error free). | ||
| 7 | Add attractive images in your emails based on the subscriber’s gender and preferences. | Never send similar images to all subscribers. | ||
| 8 | Mail your subscribers according to their time zones. It makes easier for them to give better response to your emails. | Never choose a same time to send emails to all subscribers. | ||
| 9 | Always check analytics to improve your future emails. This helps to increase customer engagement. | Don’t ignore analytics for email marketing. |
These are the 9 Do’s & Don’ts for email marketing. Follow these to master email marketing.