Want to learn more about search engine optimization?
If yes then keep reading…
SEO or Search Engine Optimization is combination tactics, strategies, and techniques which are used by people to increase the number of visitors to a particular website by getting high-rank placement in the result of search pages of a search engine. There are several benefits of SEO such as increasing the traffic on your website, brand awareness, cost effective etc. Although digital marketing has changed a lot in the last few years SEO remains a successful marketing strategy.
Every website owner should have complete knowledge of SEO but sadly only a few people know exactly what SEO is used for. If you are not one of them then I have a solution for you. In this article, I am going to explain you about important SEO tips that can be useful of you.
So, let’s get started.
Essential SEO tips
Site architecture and layout
Your website content should be upfront and clear. It should be simple to understand. The content hierarchy should be created on your site. As far as layout is concerned, navigation should be clear. There should be no restrictions. Your contact information should be visible. Website URLs should be SEO friendly. Don’t forget to include about page and privacy policy on your website.
Keyword Research
It basically means people try to find alternate words for a similar subject. In order to do that properly, you should choose your keywords carefully. Your main keyword should be there on every page of your website. Try to explore your competitor’s keywords. Make sure to monitor your click-through rate.
Title tag
It is an element of HTML which focuses on the title of a particular web page. These are important for SEO and usability. It’s description should not be more than 60 characters. The tag should be made clickable and try to avoid repeating keywords.
Meta description
It is basically a short introduction to the article. Meta descriptions should be concise and not more than 160 characters. Always include your focus keyword in the meta description.
Header tag
These tags are assigned to all headings of your article. Headings vary from H1 to H6. H1 tag is assigned to most crucial heading on a page. Remember to include focus keyword in H1 and use latent semantic indexing keywords in H2 and H3. LSI is also known as synonyms.
Content
It is the most important part of your website. Content helps to attract visitors to your website. In order to have a good content use focus keyword in the 1st paragraph. Use LSI keywords and ignore focus density. You should focus more on quality of your content rather than on frequency. Use structured data and add external & internal links.
Experience for user
Your website should always focus on providing rich experience to yours users. For that you need to setup 404 friendly pages. Create a mobile app for your website and decrease popups. Track visitors movements using ‘heatmaps’ and use ‘scrollmaps’ software.
Google analytics
This tool helps us to understand how many people are visiting your website, their movement patterns, interests etc. To get full use of google analytics monitor traffic changes and bounce rates on your websites.
Website speed
Website speed is always important. To optimize the loading time of desktops and mobiles you should use a tool named ‘Google page speed insights’. This tool checks whether the page has used best performance practices and after that gives a rating as ‘Good’, ‘Needs work’ and ‘Poor’.
Optimizing image
The image used on the website should be properly optimized. For that compress the size of the image and add suitable ‘alt text’ in every image. The image file name should be descriptive.
Social sites
Today social media has become a huge platform to promote your products/services. You should be active on social media and share your content. Setups different social accounts like facebook, twitter etc and link them to your website. This will help to promote your goods/services. It is a cheap marketing tool.
Building links
It is a process where you link a page with external pages on your website. For proper link building, you need to diversify your anchor and link texts. You should put separate links within your content and follow the backlinks of your competitors. This will help you to track their movements.
Promote your content
The more you promote your content the number of visitors you will get. In order to do that make infographics such as charts, mind maps etc which can be easily shared. Try to find niche content and improve it. This will help you to get more visitors.
SEO has always been an excellent marketing strategy. It is beneficial to have knowledge of SEO. The more you learn about SEO the better you get at understanding it. Just a general SEO advice, while learning SEO you need to be patient with it.