Are you on Facebook?
Do you have a business page on Facebook?
Do you regularly update your business page on Facebook?
Majority of people make a blank face when I ask them about the last question. Guys, there is no point of creating a business page on Facebook if you can’t stay active on it. According to Statistics Portal, around 1.6 billion people are active on Facebook. You can market your business to 1.6 billion Facebook users through your Facebook business page. Your Facebook page has the power to educate your potential customers about your business and update your existing customers about your new products/services.
Do you now around 40 million startups have created their business pages on Facebook. Surprising, isn’t it? If you want to attract more customers then you have to create an awesome business page which is much better than your competitors.
So, what are you waiting for? Let us make it happen. Here are a few tips that you can use to make an excellent business page on Facebook.
6 Tips to create an awesome business page on Facebook
Choose a name that your audience can remember
As I have already mentioned that there are 40 million startup business pages on Facebook and each page has a different name so, you have to choose a unique name for your business page which can be easily recognized by the public. The selected name should be easy to remember and most likely to be searched by your potential customers. You can also change your page’s name at a later stage as well. Just make sure to keep a similar name across all media channels so that your audience can easily find you.
URL
You must have gone through some long URL’s such as “facebook.com/long-names-and-letters”. There is no way anyone can remember such long URL’s. They are not ideal to be printed on your flyers and business cards. So, take some time and choose a custom URL which is simple to remember and includes your business name.
Attractive Profile photo
Created your business page? Congratulations, What’s next? It’s profile photo, of course. Most companies put an ordinary profile photo on their business pages. They are not attractive at all. Remember, the first impression is always the last impression. So, make sure to put an HD image as your profile photo which represents your business. According to Buffer Social, if you want to put a headshot as your profile photo, then there is a science to appearing influential, likable and competent. You should avoid blocking your eyes, show your teeth in your smile, avoid extreme close ups and always dress formally. Also, there is one more thing that you need to remember. The image size of Facebook profile photo is 180 pixels by 180 pixels. So, adjust the photo according to the same size.
Include Meta description
Many companies forget to put the meta description of their Facebook page. Meta description acts as a summary of your Facebook page and it is shown on various search engines such as Google etc. You should write a meta description of 155 characters and include a keyword in it which you think your potential customers are searching for.
What you do should be clear to your audience
I recently visited a company’s business page on Facebook and I was not able to understand what the company is offering to its clients. It was very annoying and I never visited that company’s Facebook page. To avoid such a situation, make sure the content on your Facebook page is simple to understand and it properly summarizes what you are providing to your clients.
Call to action button
Call to action such as buy now or download is created to cause an instant response among users. Due to its ultimate importance, the CTA button should be well designed. Use bright colors such as yellow or orange which is easily visible to the people. Since all your sales are dependent on that CTA button, try to design it as attractive as possible.
Remember to use these 6 tips to create an awesome business page for your company.