Digital marketing has changed the equation of marketing, as now companies are using digital media for sale and promotion of their product or service. If I am running a business now, I don’t need to print templates to promote my business I can create a Facebook page, a website, Instagram profile and LinkedIn profile.
Like the Reliance Industries Limited chairman, Mr Mukesh Ambani launched reliance JIO in May 2016. He once again hit the heading as the digital giant because he uses digital media or digital marketing in a way through which his JIO business gain success. When the other mobile companies provide costly data services, he launched free internet data. Now he is again hit headline as the digital giants with his mega broadband product – Gigafiber (launched by reliance industries during the company’s annual general meeting on July 25, 2018).
Digital marketing provides us with the ways through which we can measure our results, why our website is not getting much traffic, why my blog is not working, how to sell a product on Facebook, and many more. If you use digital marketing, you don’t need to go anywhere out to meet your customers, to tell them about your product or services. Whatever your customer wants to know, he can go to your website and get information about you, your business, your brand, your product or services.
There are many digital marketing tools you can use to promote your business
1. Social media – Social media management tools have become the strength of every small, medium and large companies. So, many people are spending their lots of time on social sites that is the reason why the Facebook has over 2 million monthly active users, Twitter has 320 million, and Instagram has over 700 million users. If you are not aware of the strategies of social media, then you can use some of these tools to work like a pro on social media. Like Sprout Social, and Woobox.
2. Paid social media – The major social networks have lots of data for their users if you use the power of social sites that you can present your brand in front of big groups of active users. Without paid platforms, it is not possible for you to reach big groups. You can use some of these tools to take advantage of paid social media Facebook’s power editor and Twitter native platform.
3. Email Marketing – The email users are continuously growing year-over-year, and there is no a sign of slowing down the popularity of email marketing. It is kind of strange that the first email sent in 1971 and still email marketing is in trend. Email marketing is a big part of digital marketing as without meet you can tell your client about your product or service. Email is one of the most effective marketing channels, and there are many tools you can use to start your email marketing. Like MailChimp, GetResponse and Marketo.
4. Content Creation – It is not hard to create content because there is a lot of options like infographics, images, podcasts, videos, blogs and many more. But the chief purpose is that to understand which content will influence your customer, what your customer wants to view? There are many tools through which you can create different forms of content. Like you can use Canva.com, Landscape by Sprout Social and Visual.ly.
5. Website Analytics – Most of the digital marketing tools are moving around analytics. Like Sprout Social is the social media analytics tool which proves how your content works on the different social platforms. So, it is also necessary to understand the data about events that take the section on your website from clicks to conversions. These are the tools you can use for website analysis – Kissmetrics, Google Analytics and Adobe Analytics.
6. Affiliate Marketing – It is an uncomplicated marketing process which allows you to hire other people who will sell your product on behalf of your brand. You pay them a percentage of every sale that they make. When it comes to selling people trust their friends or the brand, they like the most. Affiliate marketing is the best digital marketing tool through which you hire a lot of affiliates who sell for you and you only pay them for the sales they make. For affiliate marketing, you can use these tools – CJ Affiliate and Rakuten Affiliate Network.
7. Search Engine Optimization SEO – Digital marketing is nothing without SEO because it is the need for marketing. SEO is the process through which you can influence your target audience and get more traffic on your website. For SEO you can use these tools – Moz, Screaming Frog and Keyword Planner.
Now, when you know what digital marketing tools you can use, the next topic is to understand how digital marketing has changed businesses?
1. Quick and Easy Communication – Interaction with customers is the most powerful thing in the marketing if you are communicating with your target audience in every platform they are available. It proves to be the best way for you to generate sells as much as you want. You are not available on Social media, and your audience is searching you on that platforms. It is not good for your brand reputation. Digital marketing is the way through which you can communicate with your audience in whatever platform they are available. You can create your Facebook page, Instagram profile, LinkedIn profile and interact with your audience. Digital marketing is like wheels, and your business is the car without wheels you are not able to drive the car.
With a website, you can show your customer reviews to your coming clients.
2. More content more sale – With the content, you can easily tell your audience about your product or service. A small message, email, posts, video, podcasts, and blog can enhance your marketing strategies and tactics. You may believe that it is not possible to impress everyone. Every business person focuses on those consumers who want to buy their product or service. When you share a video or blog with your audience about related to your brand or product, they will admire your intelligent marketing idea.
3. Made brands more human – When your customer sees you are much familiar with them and you interact with them everywhere. They will take you seriously and want to engage with you. Now whatever we want to know or purchase we search on Google because now customers are doing online shopping and they trust online brands. When you interact with your audience, share your views, your business meetings pictures, your upcoming events, workshops, personal experience, marketing skills, management skills, new ideas or many more on social media. They believe you, and in the business, trust is everything more than your marketing. Digital marketing is the option through which you can show your customers how you work, how you use digital media for your business, how real you are, and they can trust you.
With a website, Amazon is earning good, provide all information about the product and look more human
4. Small business beating big business – Just because digital marketing is so simple and beneficial small business are performing excellently. Big brands are selling their products with the help of their name but, the small merchant is selling his product with the help of digital marketing. You can design a website, upload lots of blogs, information, product videos, images, and with good SEO you can reach your target audience. As I can say your target audience will come to you when they, view your products on social sites and other search engines.
Let’s go further and see how the digital market impacts consumers?
Digital marketing not only influencing business but it also impacts consumers. Now you may understand why it is so necessary to learn digital marketing. Here are some important implications of it on the consumer opinion of the same.
1. Consumers are smart to understand you – Digital marketing has the strength to create a brand, and the consumers have the knowledge to understand which brand is loyal to them. You cannot hide anything from your consumers because they are watching you. When I buy something online, I check the whole website, social sites, read reviews (product reviews and company reviews), brand reputation, content creation, and many more. Digital marketing gives us the option to understand the brand and know what we are purchasing is correct or not.
2. Customers can share their reviews – In traditional marketing you as a customer cannot share your reviews with other customers. In digital marketing, it is easy to tell others about a brand. Like you purchased a bag from a brand, and the quality of the bag is not good. When you call the customer care department they give you poor response now, you want to tell everyone about your experience. You go to Google and write a review about the brand and share your experience. You can share your review in the form of blog, video and image. Now the customers will not stay silent when you give he/her poor response or cheap product. They can diminish your brand value and can increase your brand name.
3. Business vision – Every customer wants to know about the brand from they are buying stuff. Like a fan of Ranveer Singh wants to know every detail about him. Same your customers are curious to know everything about your brand. Like how you do marketing, how you work on your product, how to make a product, your work experience, your skills, how you design your logo, how you decide the design of your logo and many more.
If you have a website then you can share important information with your customers
4. A consumer can communicate – Your consumers not want to talk on the phone, they are comfortable with emails, videos, blogs, messages, and they want you to follow digital marketing strategies. So, you can communicate with them easily. Now mobile companies don’t call much they share messages, Facebook posts, videos, and other digital ways to reach you.
When you give your customers the opportunity to try to do something new and an option to win exciting prizes. Digital marketing is the better option for every business because through which you can manage your customers with new marketing tactics. Like – You can run a contest and a quiz about your product. You can give a trial test of your new service. Try everything that involves, engages, and excites your customers to interact with you. Your customers will love this variety of new approaches.
