What is SEO?
SEO means Search Engine Optimization. It is an online marketing way which helps you to bring your website, blog, video, on top in search engine’s results.
When you type a word, question or a phrase on google Like you type ‘digital marketing course’ it is called keyword. When you type some words on a search engine (Google, yahoo, bing) to find out something, these words are known as keywords.
Now understand how your keyword become an SEO for companies.
When you type something on your search engine for example – what is the best way to learn digital marketing?, ‘Learn digital marketing‘ is become a keyword and then you find some 10 results on 1st page (no one goes to the 2nd page for their search as they find the best on 1st page). According to the keyword many results come up on the first page but do you ever notice why some information appear on the 1st page and some on the 2nd page. Because the results come up on the first is the result of correct SEO.
SEO means – search correct keyword related to your product, service or brand to come up in the top 10. I write an article on how to do digital marketing?, so, digital marketing is my keyword, and I will search words or context related to this keyword. I will write my blog around this keyword (digital marketing). I use this keyword as much as I can in my writing because then when someone types digital marketing, my article will come on the first page.
There are many ways through which you can do SEO your own-
1. If you are a content writer and you write a lot of blogs. Then it is necessary for you to learn SEO because without searching for keywords and technique to use the keyword, your blog will never come on the first page. As a content writer, you can use Google to understand what keyword you should use in your blog. Like – type a word ‘modern marketer’ in Google you will see a lot of words come up related to the word. Then check each related keyword, and under the search box, you see the number which shows (About 3,26,00,000 results) it means the keyword has been used by other bloggers so much that your blog will not come up on the top. So, you must pick that keyword whose search query is not much then your blog will come up on the first page.
2. As a social media marketer, your work is to promote your business, product, services or brand on different social media platforms. We do everything – like create the best picture, posts, make a video, create GIF, go live on Facebook, Instagram, share stories, share short articles on LinkedIn and many more but no views, no likes, no comments and no customers. Why? Because you have done everything but left SEO somewhere in the corner.
If you want to be a pro on social sites so, work on your SEO strategies. It is the only way through which you can become a famous brand on social media.
3. If you work on WordPress but don’t do SEO then you doing hard work without smartness. In WordPress, you need to add a meta description, slug, tags, and categories so, your blog is all ready to hit the search engine.
For Example – if I am writing a blog on “How can I start a career in digital marketing?” on WordPress so, I mention my keyword in the meta description, slug, tags, categories, title, image (alt) and use your keyword in the blog more than 15 times ( blog words around 2000).
It is the way through which you can do SEO on WordPress
Now let’s go further to understand the importance and benefits of SEO
1. The results are low costs- If you compare SEO with PPC or AdWords, you will find that the SEO is little much easy and cheaper. You don’t need to pay per click or allocate a budget for advertising. SEO is a gift for us as it continuously gives us good results.
Increase in traffic – SEO provides you with the opportunity to measure your work with analytics and reporting tools. You can see ‘how much traffic is coming on your website?’. With the help of some SEO tools, you even can see “what is working and want is not?“. For Example – You can use Keyword Planner to see which keyword is running and you can use Coschedule to see how much of your blog title will come in the search engine. It is the way through which your blog will become searching, your website will get high traffic, and you will get good results.
2. Your brand will be famous (because people trust Google) – If I search something on Google and it shows me whatever I trust on that same as everyone. That is the reason why we only choose the results we see on the first page of Google. As we know that Google always promotes or shows best. SEO is the only way through which you can win the trust of your audience and Google.
SEO gives better ROI compared to Ads – Most of the time people by chance click on an Ad and they not even interested in your product or service. Like you purchase 1200 visitors from a paid ad, and only 4% of those visitors might turn into a sale. But 1200 clicks from SEO and 6% of those visitors turn into a sale. Google gives you the people who searched for the tag or keyword on your website. These peoples will become your customers because they are looking for your product. SEO is necessary for your business if you want high ROI and genuine customers.
3. Your competitors are using SEO – You are still not using SEO strategies and tactics to drive traffic on your website so, you are not doing anything for your business. When you view your competitor’s website coming up on the first page in any search engine then, you must be thinking you are doing something incorrectly. Because your SEO strategies are not useful or relevant compare to your competitors, you need to learn SEO to beat your competition.
4. SEO is easy to implement – As a business person you need to know what is trending and relevant to your business. So, when you collect all that information but you don’t know how to use them then SEO helps you.
For Example – you run a Digital Marketing Institute, and you create a YouTube channel to upload your videos on digital marketing. But you don’t have much viewers and subscribers. Now understand why-
1. Your YouTube channel, videos description, channel description, title, and tags do not cover your Keyword.
2. You do not know how to promote your videos on other social media platforms.
3. You have no idea “which keyword you need to use and how to use?”
4. You don’t know “how to write content with SEO?”
5. You can do SEO – It is easy to do SEO. If you are aware with the strategies, tools and tactics of SEO so, you can do it your own. Like – you can write blog according to the keyword and know which tags you can use, where you can use, and how you can use.
Now you will know How to become an SEO expert?
1. Understand How Search Engine Works – If you want to become an SEO expert, you must know how search engines (Google, yahoo, bing) is working.
For Example – if you are a website developer – you must know how to implement SEO strategies and tools to highlight your website, what are the new techniques coming in SEO?.
If you are a social media marketer – you should know what SEO strategies you have to implement on Facebook, Instagram, LinkedIn, Google+, Quora, Snapchat, Pinterest and Twitter.
As a content master, you must know which keyword is useful and relevant for SEO.
2. Do SEO course – I understand whenever someone approaches you to do a course, you start thinking it is not necessary as I don’t need it. But it is crucial to learn the basics and tough parts of SEO from an expert because the expert person will teach you each and everything with details. He will tell you what you are doing wrong and what you should when you stuck somewhere.
3. You can learn your own- If you don’t want to spend your time to do a course so, you can learn SEO online. You can view SEO tutorials on YouTube, can take online classes, can attend events, can join conferences, seminars, webinars, workshops and demo classes. There are several options through which you can easily understand how to use SEO, what is SEO, what are the tools and strategies of SEO, etc.
Choose SEO as a career–
- There are several well-known SEO experts who successfully developed their career in this field and known as internet marketing experts. Like – Neil Patel who help a lot of corporations – AOL, Hewlett Packard, Viacom, and General Motors. Dharmesh Shah – The chief technology officer and founder of HubSpot.
SEO experts are earning good money. They can work as a freelancer and can do 9 to 5 job whatever they want to. As a freelancer, you can start your own business, and side-by-side can work for someone else. The average salary of an SEO expert is Rs.183,601 per year. - There is continuous demand of an SEO expert all across the world. The digital marketing or digital media is developing day-to-day so, you can guess that the demand of digital experts is also high. If you want a career which will provide you with the opportunity to grow as high as you want then go for SEO, it is an excellent career option.
Job designation linked to the SEO career path
These are the job designations linked to the SEO. If you want to be an SEO expert you need to cross all these career paths. But these all jobs are very significant in every company.
- SEO Resellers – He is the person who is responsible for the basics of SEO, and he only knows the basics of SEO. If he wants to become an SEO expert so, he needs to know the merits, demerits, strategies, tools, tactics and formation of search engine optimization.
- Paid Search/PPC Management – He manages pay-per-click ads and other formation related to this.
- Link Building – It is the process through which the SEO attach your website link, product link, blog link, social sites links, and etc. He creates links related to your products. Like when a visitor visits your website, he sees a link below which say “click to know about more discount options, clicks to check this, clicks to check that”. You can see this kind of links everywhere in the corner whenever you visit yahoo, bing, YouTube videos, or etc.
- Offline Marketing/Advertising – He is the person who knows how to do marketing without using the internet or digital devices. He manages all kinds of offline marketing.
- Social Media Analyst – Whatever the posts the company social media marketer posts on Facebook, Instagram, LinkedIn, or on other social media platforms, he analyses the results. It is an essential component of SEO to analyse your social media marketing results because the results all depend on your SEO strategies and tactics.
- SEO expert – At the end, when you experienced all these designations then, you will reach the point when you are ready to become an SEO expert.