Every business needs digital marketing. Especially when we know that this is the age of social media explosion, businesses are smart enough to leverage the opportunities digital media provides in terms of exposure and analysis.
However, many businesses make the mistake of thinking that social media promotion is all about posting frequently and nothing more. Yes, there’s that. But there’s a lot more than you thought! There are certain tools that you can use to your immense benefit to promote yourself online. For you, we have meticulously curated the following list of tools that you must use for your Digital Marketing:
AgoraPulse
Agorapulse offers you a management tool for which makes your tasks a lot easier. It offers integration with Facebook, Instagram and Instagram. It also offers features like creating contests, observing results, and tweaking reporting.
Buffer
Buffer is quite an aged tool by now and hence, deserves an obvious mention here.
Ever since launched, Buffer has helped marketers save spates of time. Though several tools have come after it with similar features, Buffer remains popular favorite among digital marketers worldwide.
Intrinsically, it is a platform for publishing. Users can use it to schedule publishing of content across all popular social media portals except Instagram.
Courtesy Buffer, marketers don’t need to login multiple times a day just to publish content. Instead, you can just create schedule for posting concerning each media platform.
You can choose which posts you have to publish and when that is to be done. You know what is the best part about it? It SAVES time! You can schedules for even months, to publish your evergreen pieces of content without using a finger.
Also, the integrated analytics offered by buffer aid you in seeing what works and what doesn’t at a given time. You can hence, quickly tweak your content strategy acoording to your posts’ performance.
Buzzsumo
We know that you need great content for great social media marketing. Buzzsumo is exactly the way to that.
It can help you in finding the content that garners maximum popularity at a given time. This way you can also keep up with the latest trends in your industry and use it to an immense advantage.
All you have to do is type a keyword or keyphrase and search for popular stuff that has a likelihood to grab a spate of engagement when published.
Also, you can type in the domain name of your competition and look at the most famous content they posted. This can aid you in expanding your knowledge about what works and what doesn’t.
Buzzsumo searches not just text but various types of content types. These include infographics, articles, blogs, and even videos! It shows you the performance of each content piece in different media platforms.
This is, hence, a great way for digital marketers to gain understanding of what their your target audience prefers.
Once you possess that information, you can easily tailor your content marketing strategy in accordance with the needs and tastes of your audience.
Commun.It
With Commun.it, you will no longer need to be concerned about missing an important conversation ever. It offers you easy way to observe your Twitter activity, so that you can respond accordingly in real time.
This way you can also encourage your audience to engage with you by promptly replying to them and hence, build a healthy community of supporters.
CoSchedule Headline Analyzer
Headlines are often the reason for viewers to turn into convertible leads. Remember, first impression is the last impression. And what is the first thing that a viewer sees upon searching your content keyword in a search engine? The headline of your post. And this doesn’t just apply to blogs and videos but also homepage content. If optimized well, the home page itself can bring you the leads you always need!
Co-Schedule offers you a headline analyzer to measure the effectiveness of a title.
It also makes it possible for you to test as many permutations and combinations of a title as you’d want to, scoring each of those based on their SEO algorithm.
https://www.pinterest.com/pin/526147168950991290/Droplr
It is a tool that you’d be mistaken to miss! If you are not the kind that works alone, and has a team to manage, this tool can simplify a lot in your life..
Using Droplr, you get to eliminate all the hassle of shortened URLs, sharing files, screen recordings and sreenshots from your ever so busy life.
Heyo
Do you want to swiftly design Facebook contests mobile- optimized landing pages? That is what Heyo can help you do!
Heyo can make it ridiculously easy to design visually appealing and carefully optimized web pages to help you in getting more leads and sales.
Inkybee
Don’t you think there is a specific reason why social media contains the word ‘social’? It does, because social media is all about building relationships with prompt communication.
A successful social media marketing approach involves relationships with effective content creators and bloggers. They can backlink to your pages, increase awareness about your brand by way of shares, boost your website traffic, better your SEO score, and a lot of other good stuff.
However, establishing relationships with such influencers on the interwebs requires you to have a place to find them. And that is exactly what Inkybee can help you in!
Inkybee offers you a tool to help you look for the best blogs and websites in any specific niche.
Just enter a keyword, and it shows you relevant results. It also gives you several ways ways to narrow your search by applying search filters such as country, domain and engagement on social media.
Business People hangout together at coffee shop
KingSumo
Here’s another headline analysing tool. Kingsumo can be used as a WordPress add-on plugin which analyzes various headlines of your post after you’ve posted them. This helps it calculate which one will bring maximum traffic. And there’s more!
With KingSumo, you get to test up to 10 different titles simultaneously, each of which will be shown to the visitors one after the other. This will help you save a lot of time because you won’t anymore have to bother with changing headlines again and again just to monitor their performance.
Likeable Local
Likeable Local is a social media platform in itself, which gives small business an effectiove yet simple tool to manage their social media presence.
It is a measurable tool to small businesses in a desperate search a simple and user-friendly social media solution.
We hope that you liked our list of most popular tools to help your social marketing goals. Let us know if we missed out any. There are several of them!