1. The first step for formulation digital marketing strategy is goals and objective- The first step is to identify the goals and objectives to understand what digital marketing campaign you want to run and what do you want to achieve out of that. Your goal is to increase the engagement or increase the number of leads for your product. [...]
Modern marketer is a part artist and a part scientist because technology is transforming so does the marketing profession adding new tools, techniques and strategists on daily basis. The modern marketer needs to have both the sides that means they must work as an artist as well as a scientist. Marketers need creativity, imagination in the knowledge of design [...]
You have probably aware of the fact that digital marketing skills are in serious demand and the digital skills gap is set to grow. The job market is expanding (and honestly bursting at the seams) and brands are giving more of a focus on digital marketing than ever before. Higher budgets, increased pay and more career option are some of [...]
The digital marketing has changed our lives, and its revenue has become so big that its need is big enough for everyone. Particularly digital marketing has become mandatory for every business. Many international brands have already started taking digital marketing seriously, and that is the reason it is not easy to pull them below. On digital marketing platforms, there [...]
Affiliate marketing is a web-based system where you as an affiliate to get paid for referring sales and customers to another business. In this marketing, companies pay compensation to the third-party merchant to generate traffic or lead to the company’s services or products. Types of Affiliate Marketing- Let's understand this with an example- Commission based affiliate programs – Example [...]
Yesterday, my best friend called me and told me that he has opened up a startup business. I was very excited and happy to hear. In the past few years, I have come across many people who have opened up a startup business. Earlier I was unaware of what a startup is but today I think it’s a necessity [...]
A startup is a young and a small company which is beginning to start its business. Generally, startups have small sizes and finances and they managed by one or few individuals. Usually, startups come up with new products/services which have not been offered in the past or are been offered in niche markets. According to Merriam-Webster, start-up means “the [...]
More and more people nowadays prefer to work from home. And you will come across more people who work freelance. Talk about convenience! Even though freelancers enjoy many benefits over those who work in a conventional office setup, there are still certain problems and issues faced by the freelancers. To name a few: Working from home can be very [...]
Today every business needs a website. Sadly many people still don’t know how to create a website. You do have an option of paying someone to get your website ready but the cost can be too much if you are just starting your startup operations. There are things to know before building a website Much of your marketing activities [...]
Want to know more about different categories of freelancers? If yes, then continue reading. A freelancer is a person who doesn’t have a fixed boss and he/she works on various projects for different companies. A freelancer has full freedom to work for anyone in the entire world on the permanent or temporary basis. You are basically a self-employed person. According [...]