1. The first step for formulation digital marketing strategy is goals and objective- The first step is to identify the goals and objectives to understand what digital marketing campaign you want to run and what do you want to achieve out of that. Your goal is to increase the engagement or increase the number of leads for your product. [...]
Modern marketer is a part artist and a part scientist because technology is transforming so does the marketing profession adding new tools, techniques and strategists on daily basis. The modern marketer needs to have both the sides that means they must work as an artist as well as a scientist. Marketers need creativity, imagination in the knowledge of design [...]
You have probably aware of the fact that digital marketing skills are in serious demand and the digital skills gap is set to grow. The job market is expanding (and honestly bursting at the seams) and brands are giving more of a focus on digital marketing than ever before. Higher budgets, increased pay and more career option are some of [...]
The digital marketing has changed our lives, and its revenue has become so big that its need is big enough for everyone. Particularly digital marketing has become mandatory for every business. Many international brands have already started taking digital marketing seriously, and that is the reason it is not easy to pull them below. On digital marketing platforms, there [...]
Affiliate marketing is a web-based system where you as an affiliate to get paid for referring sales and customers to another business. In this marketing, companies pay compensation to the third-party merchant to generate traffic or lead to the company’s services or products. Types of Affiliate Marketing- Let's understand this with an example- Commission based affiliate programs – Example [...]
You as a marketer must use certain tools to produce best results for your company. But are those the best tools available for marketing? You can’t be sure enough, can you? In my opinion, it is ok to be confused. With the change in technology, new tools are introduced in the market. If you have a startup, you have [...]
Today we live in a digital world where technology has come up with new ways for human interaction such as social media, mobiles, Skype etc. In such a case, it is very easy to forget about email marketing. If your company is not making a list of your customer’s email ids, then your business is making a huge digital [...]
As the internet keeps on evolving, businesses have to quickly adapt to its changes in order to attract potential online customers. You as an entrepreneur must have created a marketing strategy for your business which may include social media marketing, email marketing etc but there is one important thing that is missing from your marketing strategy. Video marketing means [...]
In today’s digital world, companies are switching from traditional marketing to digital marketing. Why won’t they? Going digital has become a huge trend and almost everyone is using digital technology in their day to day life. Earlier we used to travel long distances to buy clothes or gadgets but now with just one click, you can get anything at [...]
Marketing is the backbone of any business. There are no specific patterns or rules to handle the marketing of a particular business. Currently, we live in a dynamic business environment where there is no guarantee of what different challenges a company has to face the very next day. Due to this, a marketing professional needs to be active and [...]