Are you a freelancer? Great! Do you charge an appropriate hourly rate from your clients? If not, then don’t worry. You are not the only one. As a freelancer, you have to worry about a lot of things such as handling multiple projects, promoting your brand etc. In such a case, it is easy to charge low prices for [...]
What is moonlighting? Do you have any idea about it? If not, then keep reading. In simple terms, when a people work on the second job after the office hours is called moonlighting. Moonlighting is a part of freelancing. Today, many people have started the practice of moonlighting. According to Bureau Of Labor Statistics, an average of 4.9% of [...]
Are you an owner of the marketing agency? Great! What do you think about freelancers? Are they your friends or enemy? Can't decide? It’s ok to be confused. Trust me there are many people out there who are searching for the answer to this question. Freelancers and marketing agencies have a complicated relationship. Some agencies like to work with [...]
How to manage your freelancers? Can you answer this question? If not, then this article can be a game changer for you. Freelancers are self-employed and independent people who have a number of clients. According to a study, there are 56 million freelancers in 2017 and this figure is expected to increase by 40% by 2020. If you have [...]
In the past few years, content has pretty much dominated the market. Most brands have understood the importance of producing engaging content for its potential customers. Remember, it’s the content that you produce that educates your potential customers about your products/services. Today, I will tell a simple truth. Anyone on this planet can plan a content marketing strategy [...]
Ever heard about infographics? If not, then keep reading. Infographics are a graphic visual representation of data or information. Its main intention is to present the information quickly. According to a survey, businesses that use infographics reported 12% increase in their profits. This is because infographics are 3 times more shared and liked as compared to any other visual [...]
Ever heard about video marketing? If not, then keep reading. In simple terms, video marketing is promoting your business/product through videos. Videos are gaining a lot of popularity and all for good reasons. Everyone likes to watch videos. Videos provide a lot of information in a limited period of time. Instead of writing an article of 1000 words, it’s [...]
What is the ideal online content length? Today, all marketers in various industries struggle to find a solution for this problem. Sadly, the only answer that people get is “It depends on the type of content”. Though the length of the content depends on various factors such as audience engagement and industry norms, “It depends on the type of [...]
In the past, only a few companies understood the importance of having a social media plan but today, social media has become an important part of business environment. Be it any industry or company, a social media plan should a part of your marketing strategy. Around 69% of marketers have started employing social media in their marketing strategy. Making [...]
Today, we live in a world where everything is connected through a digital network. Every entrepreneur is struggling to rank themselves at the top of their respective industries. Companies are investing more money in R&D to get excellent results but there are a few questions that you as an entrepreneur need to answer- Are you able to satisfy your [...]