Expert Column

What are the steps for formulating digital marketing strategy?

1. The first step for formulation digital marketing strategy is goals and objective- The first step is to identify the goals and objectives to understand what digital marketing campaign you want to run and what do you want to achieve out of that. Your goal is to increase the engagement or increase the number of leads for your product. [...]

What are the most important digital marketing skills?

Digital marketing is a broad field that empowers you to earn a six-figure salary, have infinite vacation and encompasses a diversity of career from social media managers to media planners, to ad buyers, and many more. This industry provides you with the opportunity to enjoy a flexible schedule to work from home or even across the world as a [...]

By |2020-02-20T02:30:58+05:30November 17th, 2018|Digital Marketing, Expert Column|0 Comments

Who is a modern marketer and its current role in the industry?

Modern marketer is a part artist and a part scientist because technology is transforming so does the marketing profession adding new tools, techniques and strategists on daily basis. The modern marketer needs to have both the sides that means they must work as an artist as well as a scientist. Marketers need creativity, imagination in the knowledge of design [...]

What are the important benefits of Digital Marketing Career?

You have probably aware of the fact that digital marketing skills are in serious demand and the digital skills gap is set to grow. The job market is expanding (and honestly bursting at the seams) and brands are giving more of a focus on digital marketing than ever before. Higher budgets, increased pay and more career option are some of [...]

What is Affiliate Marketing and how does it work?

Affiliate marketing is a web-based system where you as an affiliate to get paid for referring sales and customers to another business. In this marketing, companies pay compensation to the third-party merchant to generate traffic or lead to the company’s services or products. Types of Affiliate Marketing-  Let's understand this with an example-    Commission based affiliate programs – Example [...]

How to design your own infographic?

Want to create your own infographic? If yes, then keep reading. An infographic is a type of content which gives a visual picture of a particular data or an information. Importance of infographics has increased gradually. I will explain this with a help of an example. Few of my friends asked me to give them a detailed information on [...]

By |2020-02-20T02:38:26+05:30October 16th, 2017|Expert Column|0 Comments

Want to hire a freelance writer? Here are some steps that you need to follow.

Today, people have understood the importance of engaging content. Earlier, content marketing was given a less important but today, content is the king. Every company produces content in their day to day life. Be in social media, brochures or interviews, content is everywhere. Although, it is understood that only an engaging content survives in the market. Why? No one [...]

By |2020-02-20T02:42:49+05:30October 12th, 2017|Expert Column|0 Comments

Is online shopping better than traditional shopping?

Are you a frequent shopper? Which do you prefer- Online or traditional shopping? To be very honest, it all depends on the personal preference. Some people say that online shopping is better than traditional shopping while others say that traditional shopping is better than online shopping. For example, my sister prefers to shop online whereas my mother prefers to [...]

By |2020-02-20T02:46:01+05:30October 9th, 2017|Expert Column|0 Comments
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