To adapt to the crammed market, advertisers have devised several clever ways to grab the attention of their target consumer. Two of those most common techniques are content marketing and native advertising. The approaches Content marketing and native advertising seem quite the same given that they both offer information to the prospective clients and promote a brand. But they [...]
Starting a new business? Congrats, what’s next? It’s promotion of course. Generally, when people start a small business they have the access limited amount of funds. Most of that money is spent on renting an office space and buying necessary equipment for your team. Little money is left in your pocket to promote your business. Now, this can be [...]
Are you unable to finish your daily tasks on time? Don’t worry, we all go through the same thing. As soon as I get up in the morning I try to remember what all are the main things that I need to do but sadly I am not able to prioritize my first task. Sounds familiar, doesn’t it? This [...]
A content creator can be involved in just about any kind of work related to creating videos, blogs, articles, infographics, images etc. It is indubitable that all these tasks are demanding and time-consuming. To create a good content a person must know the important office tools for content creators. This makes a solid workflow necessary for quick and quality [...]
“I am spending quite a bunch of money this month. Nevermind! Salary comes next month”... This is pretty much how you think when you have a regular paycheck in a 9 to 5 job. You focus the most on your productivity at work. But when you are looking down the barrel of your late twenties burnout, you don’t like [...]
If you thought all nine to fivers have boring lives, think again. It is high time we start viewing our day job schedules as a way to manage time, instead of time-jails. You spend the first half of your day working, and the second half, enjoying. Simple enough? Probably. Trouble ensues when you’re not productive enough at your working [...]
What do you like the most in Apple’s iPhone advertisement? Of course the visual of an iPhone. Well, this is the power of visual content. Companies use visual content to influence people to buy there products. Visual content allows you to use various techniques to customize your messages and distribute them across different mediums. Differentiation is an important tool. [...]
Today many businesses have a website. Website can act as an amazing marketing tool which can provide complete information about your products/services to the visitors. Sadly few of us still don’t have complete knowledge about a website. Because of our lack of knowledge we continue to do mistakes on our websites which proves to be costly to us. This [...]
Why do we need blogging? There are 7.5 billion people living on this planet but still, it is difficult to attract even a 100 people per day. This is because it has become harder to attract people’s attention. Everyday people want something different and companies are not able to fulfill their demands. Why not try blogging? I know you [...]
Every business needs digital marketing. Especially when we know that this is the age of social media explosion, businesses are smart enough to leverage the opportunities digital media provides in terms of exposure and analysis. However, many businesses make the mistake of thinking that social media promotion is all about posting frequently and nothing more. Yes, there’s that. But [...]