Yesterday, my best friend called me and told me that he has opened up a startup business. I was very excited and happy to hear. In the past few years, I have come across many people who have opened up a startup business. Earlier I was unaware of what a startup is but today I think it’s a necessity [...]
What is the most common thought that every CEO has in his/her mind? Well, there can be many answers to this question such as how can I become rich? how can I become more productive? etc. All of these answers are right but there is one thing that troubles every CEO the most i.e. how to increase my work [...]
Are you a freelancer? Great! Do you charge an appropriate hourly rate from your clients? If not, then don’t worry. You are not the only one. As a freelancer, you have to worry about a lot of things such as handling multiple projects, promoting your brand etc. In such a case, it is easy to charge low prices for [...]
Are you a frequent shopper? Which do you prefer- Online or traditional shopping? To be very honest, it all depends on the personal preference. Some people say that online shopping is better than traditional shopping while others say that traditional shopping is better than online shopping. For example, my sister prefers to shop online whereas my mother prefers to [...]
You as a marketer must use certain tools to produce best results for your company. But are those the best tools available for marketing? You can’t be sure enough, can you? In my opinion, it is ok to be confused. With the change in technology, new tools are introduced in the market. If you have a startup, you have [...]
What is moonlighting? Do you have any idea about it? If not, then keep reading. In simple terms, when a people work on the second job after the office hours is called moonlighting. Moonlighting is a part of freelancing. Today, many people have started the practice of moonlighting. According to Bureau Of Labor Statistics, an average of 4.9% of [...]
How to manage your freelancers? Can you answer this question? If not, then this article can be a game changer for you. Freelancers are self-employed and independent people who have a number of clients. According to a study, there are 56 million freelancers in 2017 and this figure is expected to increase by 40% by 2020. If you have [...]
Are you an owner of the marketing agency? Great! What do you think about freelancers? Are they your friends or enemy? Can't decide? It’s ok to be confused. Trust me there are many people out there who are searching for the answer to this question. Freelancers and marketing agencies have a complicated relationship. Some agencies like to work with [...]
In the past few years, content has pretty much dominated the market. Most brands have understood the importance of producing engaging content for its potential customers. Remember, it’s the content that you produce that educates your potential customers about your products/services. Today, I will tell a simple truth. Anyone on this planet can plan a content marketing strategy [...]
Have a small business? Congrats, what’s your major challenge? It’s promotion of course. Here promotion is considered as a challenge because sufficient amount of money is required for active promotion and sadly small businesses have a shortage of funds. In the very beginning, most of that money is spent on renting an office space and buying necessary types of [...]