Made a professional website for your business? Congrats! What’s next? A mobile website of course. While making your mobile website you make sure that the website content is simple and easy to read. You use proper combination of colors and keep navigation easy for better user experience. Good job but there are several other things that people are looking for on your mobile website.
Features that people wish to look on your mobile website
I have made a list of 9 important things that people are looking for on your mobile website.
Click to SMS and click to call buttons
Let’s say you logged on to flipkart from your smartphone. You liked a product and wanted to know more about it. You searched for there contact information but you only found there office address. It’s frustrating, right? To avoid such a situation companies should include click to SMS and click to call buttons on there mobile website so that your potential customers can easily contact you for any queries. You just need to tap on the button to talk to the company customer executive. It helps to get new clients and revenue opportunities.
Maps
Motive of this feature is self explanatory. Just by mentioning your office address on your website is not enough. Add widget of Google Map with ActiveMobi mobile builder and set up a map with proper directions (walking/driving) so that your customers can easily track your office. According to a survey, 50% of customers visit the stores within 24 hours of the mobile search.
Contact pages
With the help of this feature, your potential customers can easily ask their queries about a particular service/product. Make sure to have minimum information in the contact form. Only focus on important information. This is an amazing approach of getting leads.
Image sliders & collapsible content
Continuously scrolling down while browsing through a page can be frustrating for a smartphone user. It is always better to avoid too much content on your mobile. For that use accordion and collapsible content which helps to present the content in a useful way. It helps to make smartphone navigation fun.
Simple navigation
It is one of the most important things that visitors look for on your mobile website. Mobile users should be able to perform all necessary functions from the homepage to the main pages with proper comfort. Navigation should be given equal importance level as loading speed of website (mobile). You can also put back button at both upper and lower segment of the page.
Video
Reading huge chunks of content on smartphone can be tiring. Around 40% of people prefer to watch videos instead. You should put videos about your products/services and company as it will be easier for your viewers to grasp information. With the help of videos you can deliver a lot of information in a limited period of time. For example Flipkart puts videos of its products on its mobile website.
Large buttons
Let’s say you log in to a particular website from your smartphone and find out that the on screen buttons are too small to click. It’s annoying, right? You as a mobile website developer should make sure that the on screen buttons are large enough for easy clicking from a smartphone. Usually the recommended size is 45-57 pixels.
Provide a link to full version of desktop site
Don’t forget to provide a link to a full version of a website even if it is only meant for desktop use.
Other Links
Is your company using social media to communicate information about its products/services? If yes, then add your social media links on your mobile website. It’s a good platform to share information about your products/services and also acts as a free way of advertising.
Sometimes we develop mobile websites even without knowing what we aim to show on our websites. These 9 features on your mobile website will help to improve your purpose and also increase the number of visitors.