What do you like the most in Apple’s  iPhone advertisement? Of course the visual of an iPhone. Well, this is the power of visual content. Companies use visual content to influence people to buy there products. Visual content allows you to use various techniques to customize your messages and distribute them across different mediums.

Differentiation is an important tool. Everyday we work so hard to differentiate one article from the other. Put a visual content in one article and suddenly the whole impression of that article changes in a minute. People begin to like and share that article.

Forms of visual content

There are different forms of visual content which are used by the companies. Each has it’s own uniqueness and power influence customers.

Photographs

This is the most common form of visual content. You can see photographs everywhere be it websites, products packaging, advertisements etc.  Majority of companies endorse celebrities for there brands. Many people still buy Reid & Taylor because Amitabh Bachchan is wearing Reid & Taylor suit in an image. According to a survey, 93% of people buy products based on images. If they like the image of the product they buy the product. My mother still drinks Taj tea only because Saif Ali Khan drinks Taj tea in an image.

Infographics

They are graphic visual representation of data or information. It’s main intention is to present the information quickly. According to a survey, businesses that use infographics reported 12% increase in there profits. This is because infographics are 3 times more shared and liked as compared to any other visual media. For example you wrote an article on freelancers for about 1000 words. What if i tell you that the same information can be summed up into an infographic. Crazy! right? Instead of writing 1000 words it’s easy to make and share an infographic.

Interesting screenshots

Today use of screenshots has become very common. It provides short form of information to the public. You can use screenshots to show various features of program/website or you can provide a teaser of your article. Many websites show screenshots to display their customer reviews. According to a survey 88% of people go through comments to judge the quality of the business. Before the launch of One Plus 5, One Plus put a teaser screenshot of One Plus 5 on Twitter to increase excitement among people.

Ask questions

This is a common way of encouraging visitors to interact with you. You can ask questions such as What keep you going?, What is your hobby? etc  so as to motivate a visitor to interact with you. You can also ask your question in the form of an image which will actually encourage people to share your content. Asking questions help to break the wall between consumers and businesses.

Tricks and Tips

Providing complete manual (tips and tricks) of how to use your products can be beneficial for a consumer. Many companies do such a thing. For example whenever you buy a mobile phone you always get a manual inside it’s box. On websites you can provide life hacks on certain topics which offer short cuts on certain topics. You can put visuals inside these manuals to attract more visitors. Also you can provide interesting ways of using your product.

Videos

Everyone likes to watch videos. Videos provide a lot of information in a limited period of time. Instead of writing an article of 1000 words it’s better to make a video for it and give your brand a voice. 64% people are motivated buy products only after watching there videos. In United States around 9% of small companies create videos for there products.

Data visual display

Many businesses have started using this technique. You present your data in such a way that it is visually appealing to the visitors. It can be in the form of diagrams, charts, graphs etc. 40% people respond well to visual information as compared to a plain text. You must have seen this in many articles where statistics on a particular topic has been presented in the form of charts and diagrams. It is much easier to understand.

Focus images

Before the launch of One Plus 5, One Plus started showing images of dual cameras of One Plus 5. This is done to highlight the product’s unique feature. 67% of business have started getting more attention since they started using focus images.

Call to action

It’s your website’s main sales point. Let’s take an example of Hustle Cowork. If you will visit there website and read various articles in there magazine column at the end of each article you will find a call to action. This is because you need to provoke your visitors to react to something like ‘click now’, ‘buy now’, ‘follow us’ etc. You can make your call to action visually appealing by adding colors and images.

Above mentioned are important visual contents that you can use to attract more visitors/customers to enhance your business performance.