A fresher always wonder what a career opportunity for him can be if he is an engineer, business manager or a computer application programmer. Now in this world of growth, development and technology, one stream has taken the world for active is digital marketing. So, learn digital marketing to grow with the growing industries. When someone talks about digital marketing many people think it is door-to-door marketing or door-to-door sales, but, it is virtual marketing.

Now if you see Facebook, Google, Twitter, you will watch every big names company in the world, every major company in the world and every famous, non-famous player in the world everyone marketing core procedure is digital.

The companies have ended the traditional style of marketing because the maximum of the audience who were continuously attached to all of us for our product, branding, marketing or organization we get it over the web. The traditional method of printing dozens of papers and sending out rolling out papers to businesses to the chain to engage now stopped because everything appears over the web. So, for freshers, we would tell one career opportunity which you must keep a focus is digital marketing.

11 reasons why you should learn digital marketing –

1. Social media marketing – See we consume a lot of time on social networking platforms like Facebook and other networking platforms to stay in touch with our friends, family, famous companies, newsfeed, general knowledge, products, services, celebrities or else.

But Facebook has a tremendous opportunity for even SMM. For example, I run a business, and I understand my target audience is from saying Bangalore, Mumbai, Pune, and Delhi so, I go out and roll out my supporter advertisement which will get focus to those people only so if you master the art of digital marketing to do so many performances.

You can learn digital marketing from various institutions also you can learn through YouTube, you can go to related channels on Google, and you will quickly understand what digital marketing all is about.

2. Search engine optimization – In this program, you will know how to do optimization of a keyword for your product, service or brand so, that it appears into Google ranking. For example, I run a mobile company, I need to know the analytics – what audience will search like top 10 mobile brands in the world. So, whenever there is a top 10, I must guarantee my website or my mobile phone appears in the top, that is what search engine optimization is all about.

The digital marketing industry has a great scope and this going to be presumably for the next twenty-five years in the country. In terms of pay scale, digital marketing is also the top jobs in the world. The requirement of digital marketers is also very tremendous because we have a smaller amount of trained experts in the country who understand much about digital marketing. If you learn digital marketing, you practice digital marketing, and you are aware of the basics of digital marketing. I can guarantee your career would be on a very different level.

3. Digital marketing not only requires technical knowledge – A lot of students and business persons are afraid or do not want to get into digital marketing because they think it’s all regarding technology that’s not the fact. Digital marketing is a mixture of technology, content, right processes, and analytics. The kind of weight in digital marketing is that 10% of technical kinds of stuff, 50% of content, 30% of the right process and 10 % of analytics.
Analytics acts a very significant role in digital marketing because the end of the day you have to estimate the metrics of the investment that you have done in the digital marketing process. So, ROI is very relevant, and analytics will support you discover not only the ROI but also customer behaviour.

4. Digital is growing – India crossed 354 million internet users in 2015, and it is growing day-by-day. The increase of the internet risen the demand for digital marketing. There are numerous mobile phone users in this country than desktop users and as if the data packs will get affordable digital India campaign, startup India campaigns, net impartiality, three basics we will work bringing these data packs for a lot more cheaper costs in this country.  The amount of excitement the rural people has today about e-commerce will also make you prove that yes digital marketing is here to stay or e-commerce is to increase in this country with time.

5. Digital marketing is present and future – Many people think that digital marketing is the future and we should invest in digital platforms, learn digital marketing, and make a career in digital but, let me tell you digital marketing is present too. If digital marketing is increasing than traditional also not dying anyway. So, digital is here to stay, and traditional is also here to stay. The Facebook wouldn’t have been asking help for free basics using full-page newspaper advertisements/ digital, and traditional both work for hand in hand and they work in sequence. India is expected to spend about 1.2 billion US dollars on digital advertising. There has been a continuous shift in the advertisement budgets in the last 2-3 years. Where people have paid down their print advertisements budgets and increased a digital advertisement budget. So, now people are aware of digital marketing.

6. The marketer demands a digital marketing edge – The 60% of digital marketing workshops attendees have been traditional marketers. Digital marketing information is necessary to climb up the stairway. If you are a marketer, you are stuck, and you are not smart to start to take the digital stairway to reach the next level.

7. Digital marketing as a career opportunity – Times of India publishes a report about 1.5 lakh jobs in the coming years.  Several agencies stated they do receive calls every other day from agencies or companies demanding for candidates who get qualified or certified in digital marketing. The industry needs digital marketers, and it is a big opportunity for you to learn digital marketing.

Digital marketing presents you with the numerous opportunities particularly for the people who take digital marketing pathway. You can become a content writer, SEO specialist, social media specialist, digital advertiser, social media strategies, influencer relationship manager, digital pr specialist, UI/UX strategies, digital marketing consultant? Freelancer and digital marketing specialist. You can too become the 360-degree digital marketer the decision is all yours.

8. You save costs- You should learn digital marketing because it can help you save the cost. You protect the agency fee, cost on traditional advertisements, and your cost per acquiring a lead is a lot lower. By studying digital marketing yourself, you can practice digital marketing for your business. But digital marketing is not free of cost solution it can be a cost-effective solution. You need to open some budgets so, if you are taking up the course imagining that digital marketing is going to be totally free do not take this course because digital marketing requires budgets. But compared to traditional, it appears with limited budgets.

9. Combined marketing is the need of the hour – Digital marketing is a significant part of the marketing mix. Many business people see the instant increase in leads through digital advertisements. So, that digital marketing is an excellent mix of traditional as well as digital activities. When you are thinking of marketing campaign, you not only go for digital campaigns, except you have a small, medium business, and you know about your budget. But if you have a large business, you go for traditional as well as digital campaigns to become successful in the space.

10. Digital marketing is important for personal branding – Learn digital marketing properly and do the course to appear on the number one list. You are not a marketer, and we suggest every finance person, technical person, banking person, or everyone should do the course because digital marketing can benefit you to take your talent, skill, and idea to the next level. It can help take your talent to the global level, and it immensely helps you with personal branding.

11. No pre-defined costs – Unlike traditional advertisements, digital advertisements are not pre-defined for the space earmarked. In traditional advertisements, you pay for space or pay for full-page advertisements which have a prefixed budget. In digital marketing sometimes your cost per conversion is higher and sometimes the cost per conversion is cheap. You do the various level of testing, practice several key testing and do split testing models in order to know how it works. A model like a cost per click, cost per impression, cost per else – which can assist you to achieve some outcomes for the budget limited by you.

The 3 important skills you will learn through the digital marketing course.

  1. Content and Creative Intelligence – It is necessary for a digital marketer to have content and creative intelligence because without this you are not able to do anything big in the digital industry. Digital marketing is all about some brilliant content. You don’t really have to be John Smith or Jane Austen but, yes your English or any language you can communicate with your audience must be good. The content can be in the frame of text, blog post, podcasts, video, ebook and else. Always careful that people or internet did not like too much of promotional content so you have to create content that can sum value to the ecosystem. The content should be in a form that it can resolve the fundamental difficulty of your customers.
  2. WordPress Management – You need to learn how WordPress works not that you become to be a developer but, you must know the analogy of this program. WordPress is a very easy program to learn and explore so in the course you will learn how to create, host a blog or website on WordPress.It is important for every digital marketer to have a WordPress education because it adds a lot of SEO power or a little part of development value to your course skill.
  3. Data Analytics – It is important to be analytically strong if you under digital marketing. Do not lazy with some number matches many of you might not be good at mathematics but, you can learn digital analytics as it is a very crucial part for digital marketing. In digital analytics you understand how a barbie split-test works, what are the numbers that can help you decide that your campaigns have been successful. You can learn what has been the cost per click, cost per conversion, cost per leads, costs per thousand opinions and what is that viewers do on your website. Digital data analytics or data analysis help you understand consumer behaviour.