The content marketing is one of the powerful tools in the hands of a marketer just like a magician uses his magic wand. Digital marketing is the term that drives us, and content marketing is an important part of it. However, we as a marketer are magicians in changing the brand in thunderbolt speed and presenting it before the right stakeholders that ultimately gives a smile on your face. We are brand magicians who help business lift from the restless streams with our collection of magic wands and guarantees a stable journey. Remember marketing or marketer is like magicians that are engaging with strategies and attached with tools.
In digital marketing, all types of marketing activities are covered that use digital devices. That covers online marketing activities and some offline marketing activities, too because it is a mistake to see online marketing activities completely separated from other marketing activities. Content marketing is also a term of digital marketing, and you will understand what is content marketing and how best it works for you?
Content marketing is wheels and your business is a cycle so, without wheels, you can’t drive a cycle.
What is Content Marketing?
Content marketing is the art which covers storytelling, awareness, quotations, information, and valuable knowledge to increase brand awareness. Content marketer only purpose of getting your target audience to take a profitable move. Content marketer goal is to build a relationship with possible customers and becoming a co-worker rather than a promoter.
Content marketing is the type of marketing that includes the creation and distribution of online stuff like videos, blogs, podcasts, eBook, micro-content and social media posts. That does not especially for promoting a brand but is designed to increase interest in its goods or services.
But now everyone thinks that content marketing is the tool which he or she knows what it means, but when it happens to nail it down, he or she, somehow get puzzled.
Most of the people think content marketing is another form of marketing but, it is not concentrated so much on marketing your brand. Eliminate the word marketing and consider content marketing as content creation.
We create content daily and post it on social media. It is as convenient as uploading a picture or sharing a short caption. If you have built and uploaded a post to social media, then you also can create content. But the content marketing completely depends on the content creation.
How many types of content creation?
After understanding what content marketing is let’s go farther into the different types of content creation.
1. Social Media – As we talked about sharing posts on social media is also the part of content creation whether it is a picture, video, short text, podcasts, or else, you are also creating content. But make sure that each social media post perfectly describes the image and character of your brand because your content provides you with an audience with a positive experience.
2. Blogging, Podcasts and Webinar – Most of the people think that blogging is the only form of content creation because it is the best content creation form to distribute green and relevant information to your audience daily. When you execute a powerful blogging content creation strategy on your website, you will get more traffic and leads while increasing the base of your site. But now the time is not only for blogging, it is the time when you can create webinars and podcasts which also the forms of content creation. Whatever you share with your audience is known as content creation.
3. Website – Each text and picture that appear on your website are part of your content creation strategy, and this goes beyond your blogging. There is a purpose for every piece of content that is placed on your website as it gives you the option to use every page of your website to increase your content creation strategy.
How to use Maslow’s content pyramid to create content?
It is Maslow’s Content Pyramid
We transform Maslow’s Content Pyramid into a Content Pyramid
Through the content pyramid, we tell you some of the important points which you can use to create content. Maslow’s pyramid of need is something like which shows a certain kind of human needs. We transform Maslow’s pyramid of needs into a content pyramid.
1. Case Studies and How to – Because whenever the people search in the search engine, they will try to search a problem which they are facing, and they are looking for a solution. So, they type the specific how to this or how to that. They have a specific problem, and they will be looking for a specific solution, so they will not type keywords like WordPress, they will type full question like how to use WordPress? Gone are the days when people use to search with only the keywords. Now they are typing the full question, the full phase they want. So are blogs must contain the maximum number of How to and Case studies.
Now people are typing the full question, the full phase they want.
2. Theoretical and Analytical – the second number of contents will be little lower than the case studies and how to. We divided the second content creation into two parts-
Right brain and Left brain – like some people have the right brain and some people have the left brain. The left-brain people are usually analytical people, and the right brain people are theoretical people they want philosophy in their life. Somewhere everyone is a slight mix of both left and right brain, he or she is little theoretical and little analytical. The chief motive is that we must know how to influence both types of people. So, you should create content which affects both theoretical and analytical readers.
3. Opinions & News and Products & Reviews –
- What is an opinion? Opinion is my opinion on something or your opinion on something.
- What is the news? The news is riding the wave as you write about the current issues in your country and you write an article about coming elections. About your industry let’s say your industry is digital marketing, you want to write about what is launching, and you want to write about new upcoming marketing events. So, the news is also great content for your industry as you can promote your work and your product.
- What are products and reviews? You can write about the products which you use like if you belong to digital marketing industry then, you can write about your email clients, MailChimp, Canva, Photoshop and Microsoft or you can write your review about them. You can write about the products you use daily in your life. You can write about your reviews about the products you use related to your industry. This is a different kind of content you can put on your blog.
4. Personal – the least amount of quantity blog. You can use this blog to share your life experiences, a day in your life, your thoughts, your ideas, your life philosophy, write about your ups and downs. Write very less in quantity but if you add some personal touch to your blogs then people will think you are also related to them and they can connect with you emotionally.
With the help of content pyramid, you can create content to target your audience or stay tuned with your consumers. If you write your blogs with content pyramid then it connects it more affectionate, people will write more comments and will connect to you.
What are the benefits of content marketing or content creation?
It is also extremely important to understand the benefits of content marketing or content creation and why you must use content into your marketing strategy. There are numerous benefits of content creation but, we split it down into 2 main sections-
1. The benefits of content creation on social media
Social Media is a popular form of digital marketing that is also a big part of content creation. Now social media has become an influential part of every business marketing strategy. See how your social media content gives numerous benefits to your business.
1. Connection – The content you share with your audience on social media it builds your connection with them. Social media is a way through you not only build a character for your brand or business but, it is also a process to create a two-way conversation with your audience. You cannot share random content with your audience and suppose it to work. You must build a content creation plan and work to establish that connection.
2. Reach – Social media content helps you to expand your reach which is necessary for a brand to grow their audience. Content creation on social media is a digital marketing game changer because it provides for multiple platforms to generate engagement in your brand. You must take full benefits of the immediate access to millions of people you reach with social media.
2. The benefits of content creation with blogging and SEO
When we talk about content marketing or content creation, we only think to blog because it is one of the most powerful ways to accomplish a successful content marketing or content creation strategy. But most of the people think that blogging is not so important. They think that blogging is just for bloggers and not for businesses. With blogging, you continuously create new content for your consumers to experience, and there are many benefits of this.
- You can become a resource for your audience – If you want your audience to remember of you as a resource so start creating good quality content and have on your website. Use your blog as a process to tell your audience about you, your business or about your work. Let’s take an example, I create content around digital marketing, same like this one because I use this blog as a process to become a trusted resource for my audience that they will come back to me for more.
- You can increase the depth of your website – Each new blog post adds a different high-quality page to your website which enhances the depth of your website. The numerous pages of high-quality content give you the best chances for appearing in search because Google always wants deep websites.
- You get more opportunity to increase your website traffic – You know why HubSpot publish numerous blogs in one month- because they know that 20+ posts per month get an estimated 6 times more leads than 0-8 blog posts a month. Each new blog posts provides you with the opportunity to drive more traffic to your website. Through SEO, social media and all sectors of promotion that complete for each new blog post. If you want to boost your website traffic then, begin blogging.
How to grow your business using content marketing?
Every business person should know how to engage customers with related content and to create a unique relationship with them. To grow your business must adapt content marketing into your strategy.
1. Use Facebook to connect your audience with your updates, advice, and promotions.
2. Through LinkedIn, you can manage your professional relationships, increase your business network and unite with new prospects.
3. Stay up to date with Twitter, share news and updates. Use maximum hashtags to reach more audience.
4. Put feature training videos, client testimonials and products demo on YouTube.
5. Create a Google+ profile for your business to develop a social relationship with your target audience.
6. Email marketing is the latest content marketing tool.
7. Start a company board on Pinterest and pin content related to your audience.
Content Marketing Job
Other Digital marketing tools for your business-
1. Webinars and seminars a simplistic way of getting sales leads.
2. Press releases continue credibility and influence your business, support generate awareness and leads.
3. You can use local search if you want to drive people to your place.
4. Analytics to measure and monitor visitors’ actions on your site.
5. Landing pages for exclusive offers, downloads and promotions.
6. Search engine optimization supports users find your site
Which distribution channels are best for your content?
Generating content is only the opening of your marketing efforts, distribution is where it pays off. To successfully distribute content, you should combine a healthy mix of owned, earned and paid strategies, each of which complements each other to help increase your content’s ability. Here are how different channels can help reach your goals.
1. Owned media is totally in your control because it provides you with the opportunity to own the messaging and user experience, make it more cost-efficient and flexible channel to serve your requirements. Owned media channels are blog/microsite, newsletter, website and social accounts. Owned media benefits – guaranteed placement, free and control over the message.
2. Earned media is anything picked up by third-party publishers. It is helpful to your brand in two ways – it increases your content’s reach and adds more credibility (as it comes from an honest third-party). It is one of the most powerful and authentic methods to expand or validate your message. Earned media channels are industry influencers and media publications. Earned media benefits – thought leadership, free, brand awareness, credibility and expanded reach.
3. Paid media is purchased, guaranteed and placement across several platforms. Paid allows you to target your audience depending on your goods and budget. Paid media channels are content discovery platforms, native advertising and paid placement. Paid media benefits – highly targeted, elevated exposure for high-value content, and a guaranteed audience.
You might be using content marketing for your business without even identifying it but now I believe you have a real knowledge of What is content marketing and how does it work.