Modern marketer is a part artist and a part scientist because technology is transforming so does the marketing profession adding new tools, techniques and strategists on daily basis. The modern marketer needs to have both the sides that means they must work as an artist as well as a scientist. Marketers need creativity, imagination in the knowledge of design look field to create engaging campaigns. They need an analytical mind to calibrate to measure the dept their data which is coming out of any marketing campaign.
Let’s dig down into deep into it and see what the digital marketer or modern marketer role as a part artist.
1. As a part artist modern marketer is responsible for writing a lot of content that content may be in a form of a blog, video, podcasts (audio), and an ad which they are creating ad copyright.
2. The modern marketer must know how to write a content that can attract the customers.
3. As an artist, you must write down a block copy. To write a unique blog you must have premium writing skills. It is not that you can simply write the English letters, but you must have the knowledge about what words will attract customers and how to create a right SEO with the right word.
4. A modern marketer also investigates the visual assets. It means they must look what type of imagery needs to be created, what image to be put for example if they are working on Instagram, they must know which image will create buzz. The Instagram advertisement is the platform where image plays a very important role.
5. In the social media, a modern marketer must engage and build a relationship with the customers. As an artist, you must know what Facebook post you need to share or what kind of videos needs to be posted. What type of Instagram photo will create an engaging customer?
In this way, a modern marketing artist plays his/her role. As they understand the role of colours, they should know what type of colours will attract customer and will show a key engagement.
After that let us move forward towards email marketing.
Email remains about force horse of most modern marketer. How an email needs to be designed for example if I am sending an email so then email should be a simple text copy, should it contain some Jeff images, or should it contain a link to a video? What should the colour using email or be the subject line? Basically, all these aspects they must think not as a simple marketer but think with a right artistic skill because you must be an expert in the colour palette For example, if you are targeting youth so you select the colour palette according to the audience. If you are targeting aged business customers, the colour palette will be entirely different.
As an artistic modern marketer, you need to analyze what type of content needs to be created or what colour palette you need to pick.
The modern marketer role as a scientist-
1. As a scientist modern marketer data is very important. Data means when a whatever Champaign they are running so they need to gather the information or need to measure the track of the campaign.
2. As a modern marketer you need to see the analytics, for example, you have to see the google analytics of the website. You must see how your Facebook Ad is running. What is the cost of the paid impression or what is the cost of every lead generation? That is the reason you must know how to use various tools to measure each campaign.
3. In the operation, you must look scientifically about the budgeting scenario so that each campaign can be optimized for tracking performance.
4. Performance tracking analytics operations which contain budgeting.
5. Now in the campaign management, you will understand why multimodal marketer a multi-page load has by developing both artistic side and scientific side. Marketers will be easy to adapt to the rapidly changing marketing landscape.
What is Modern Marketing?
Modern marketing means finding out the consumer and make the advantages as per their needs. As a marketer, you know what are the things your customer need and how these things you will provide them? Then you can survive in the digital marketing world and will earn a profit. Below we mention the 6 modern marketing concepts which are necessary for you.
1. The production concept – The companies practice the production concept usually concentrate too nearly on their own exercises because their thinking is that the customer will purchase the product which comes in the market.
2. The product concept – According to this concept, the companies provide attention to the features or the quality of the product because in the highway of the market the product survives only with the quality it is delivering to the customer.
3. The selling concept – This concept notifies the customer about the product through different routes of promotion because it is not beneficial for the company to make the goods and wait for the consumers.
4. The marketing concept – It is necessary for the manufacturer to produce the product according to the demands of the consumers so that consumer get pleasure and the manufacturer makes the profit.
5. The consumer concept- Now the companies are implementing consumer concept to give attention to the particular customer through one to one marketing.
6. The society concept – This concept means that the company create a balance between the company’s gains, the consumer needs and social benefit so that a company is not only working for the customer but including for the society.
The 6 key benefits of Modern Marketing
1. Generation of employment openings is the primary benefit of modern marketing that creates employment for people interested in – salesmanship, advertising, transportation, warehousing, insurance, wholesaling and retailing. All economic activities create employment now marketing does it too.
2. The modern marketing also works for social welfare, so it indicates a performance of the pattern of living to masses in the society.
3. The modern marketing supports a scientific mind because it is based on the idea of marketing research. Besides, marketing promotes discovery and creativity on the section of people involved in marketing management.
4. Modern Marketing drives to an improvement in the quality of production because opponents working on out beat one another in the method of marketing would usually begin better quality of production.
5. The modern marketing concept conveyed a real meaning of the old saying ‘consumer is king’ through worrying for customers’ requirements and choices. This marketing concept promotes the marketing rank in society.
6. Modern Marketing concept helps the youngsters in society in deciding a suitable career in marketing. Marketing functions as a regulating power in society. It provides jobs to the employers and influences the size of income, in the economy.
Modern marketer is not hard to find but, it is not as easy as it looks. Modern marketing is useful or important so, the modern marketer should know how to control each ingredient of it.
The modern marketer understands how to identify a customer need and enhance brand value, not company interests. That saying has never been accurate in our digital age. Customer-centric marketing remains difficult but, a modern marketer knows that a customer-centric mindset is a ground for all modern marketing success.
What soft skills do modern marketers need?
Every marketer has strong skills in their speciality areas like social, analytics or UX. But below we mention the five skills which every modern marketer must perform in a customer-centric way.
1. The modern marketer can be mapping their customer journey.
You are the marketer of a company but, you don’t understand ‘how to know customers to create a compelling experience’. Then you are on the wrong track, and it is time for you to learn the skills of modern marketing. The modern marketer can map the customer journey, the noise of the customer analysis or customer preference analytics are the ways of the same fundamental set of information. To check your marketing skills and want to be a modern marketer ask the following questions to yourself.
1. What is the customer buying journey that attaches buyers to your products or services?
2. What elements of that journey do you require to change to drive business results?
3. Which do marketing channels align with those elements of the journey for your audience?
2. The modern marketer needs to have strong search optimization skills.
As a modern marketer in digital marketing, you must understand the influence of your content and campaign action on SEO. The chief source of information about customer purpose is – search both on-site and through the search engine. The powerful way to stay connected to what consumers really want is to structure campaigns around the impression they have on the website and search optimization.
3. A modern marketer must have a combination of experience.
Since the digital and offline experiences introduced buying journey the modern marketers able to build experiences that mark the whole person of the customer. The modern marketers must know the following questions-
1. How one channel influences another?
2. How people jump between devices, channels and branded experiences?
This includes – Integrated marketing means designed, constant promotions or messaging across channels.
Omnichannel marketing means seamless purchasing experience across channels.
4. A modern marketer must be good at effective goal setting.
Mark this is not a strategy. Not even every modern marketer is great or requires to be great at setting an effective strategy. These are goals that are simply bound to business results, with clear metrics. In modern marketing, you must notice that mostly no goal is channel specific although channel goals. For example, clickthrough rate in email and cost per click in PPC are the most significant action goals that stairs up to business results like sales or conversions. When all marketing activities are well adjusted and measured to business results, then everyone will go approaching a consistent vision.
5. Modern marketer must know how to do an attribution-based allocation.
Attribution modelling is necessary, and a modern marketer must know what really works. That is only one half of the strategic action. You must understand how to allocate marketing use to optimize consumer experience and progress. Using attribution to allocate spending helps guarantee that marketing exercise builds customer value.
The three simple step plans to increase your modern marketing position.
1. Improve your digital presence on the internet – Invest some in designers to modernize your website appeal, add point-to-sale booking engine and make the site responsive to mobile devices.
2. Accept Social Media – It is not easy to believe that consumers mind about day to day updates or the status of your company social media page. Now you need to communicate regularly with consumers, replies to customer issues, and uses Facebook or Twitter to promote company declarations and offerings. Don’t worry about the likes your company Facebook page had to make sure you manage to build a noticeable presence on social media.
3. Improve Digital Relevance – You have a good website and an influencing social media profile but if anybody cannot see your pages, then what is the point? All now you need a knowledge consultant, who can improve your Google Rank and made you more searchable online.
Going digital and adoption of new modern marketing can high up your business. As a modern marketer you know the tactics and tools of modern marketing and you able to provide profit to your company and your career. This makes me worry that ‘How many businesses are experiencing bad because they deny growing with modern digital marketing?