Today we live in a digital world where technology has come up with new ways for human interaction such as social media, mobiles, Skype etc. In such a case, it is very easy to forget about email marketing. If your company is not making a list of your customer’s email ids, then your business is making a huge digital blunder. Many of you may question about one thing- What is the importance of email marketing?
Before I answer this question, let’s understand the meaning of email marketing? Email marketing is a simple method of connecting with your customers. It basically means that you can communicate with your target audience through email. With the help of Email marketing, you can easily deliver the correct message to your target audience at the right time.
According to Radicati Group, more than 34% of people worldwide use email. That’s around 2.5 billion people. Amazing, isn’t it? Also, it is predicted that this number will increase to 2.8 billion in the next 2 years.
Just quoting a famous line from Spider Man’s movie, “With great power, comes great responsibility”. Well, you can relate this to email marketing. Just because you have people’s email ids that don’t give you the right to continuously bombard them with loads and loads of information. This can piss them off. Email marketing is a very powerful tool so use it smartly.
Still not convinced about the importance of email marketing for your business? Let me give you 4 reasons that will change your mind.
Significance of email marketing
More effective in increasing your customers
Today, social media is a much better tool for interacting and maintaining relationships with your customers but first, we need to convert prospects into our loyal customers. This is when email marketing comes into the picture. According to a study by Custora from 2013, customer acquisition via email marketing has quadrupled in the last four years preceding 2013. Email marketing is also responsible for 7% customer acquisition online.
Is it cheap….really?
Yea, you read that correctly. With the help of email marketing, you can easily reach your audience at a rate which is equal to buying a candy. If your business is on a limited budget then, email marketing is the perfect choice for you. Atleast you won’t have to spend loads of money on advertising on television and radio to reach the same amount of audience that email marketing can easily do at a very affordable cost. According to a research by Shop.org and Forrester Research, 85% of US retailers consider email marketing as one of the most effective customer acquisition tactics. For example, you can avail the services to Mailchimp by sending 12,000 emails free of cost per month.
You can measure results
This is one of the many benefits that email marketing offers to its users. Email marketing software gives you complete transparency on who checked your emails, the click-through rate on your links etc. You can get a clear picture on each of your email campaigns and make adjustments to improve its effectiveness. Such metrics are important for your online marketing plan.
Convenience
Today, everyone has a mobile phone. It has become a necessity nowadays. A majority of people use mobile phones to check their emails. Whether it is while traveling to the office or while shopping in a grocery store, you can easily check your emails on your cell phones. Instead of browsing on social media to get latest updates, you can open your emails to get quick updates. According to a study by Exacttarget, 91% of people use their smartphones to access their emails as compared to 75% of the people who use their smartphones for social networking.
Email has become an important part of a B2B market. So open your eyes and start availing benefits of email marketing for your business.