Ever heard about video marketing?
If not, then keep reading.
In simple terms, video marketing is promoting your business/product through videos. Videos are gaining a lot of popularity and all for good reasons. Everyone likes to watch videos. Videos provide a lot of information in a limited period of time. Instead of writing an article of 1000 words, it’s better to make a video of it and give your brand a solid voice. According to Wyzowl statistics, 61% of businesses have started using video content marketing.
I know many of you must be wondering can 2017 really be the year of video marketing? I had my doubts too but I am going to share few statistics with you that will definitely change your mind. According to Hubspot, 90% of customers report that product videos help them make purchase decisions and 87% of online marketers are currently using video content in their digital marketing strategies.
Video marketing is one of the most demanded forms of marketing on the planet. Your marketing strategy is incomplete without using video content. Video marketing offers various benefits to its users and some of them are discussed below.
Why is video marketing important?
Remembers your brand
Let’s say you read an article about iPhone 8 and saw a video for the same as well. Which type of content will you remember the most? The video one of course. According to Hubspot, 80% of customers remember a video they have watched in the last month. More your customers are able to remember your videos (brand), more sales leads will be generated for you. Sometimes your customers may share your videos with their friends which helps to increase your base of online customers. In order to make memorable videos, the logos, colors etc of your videos should be similar to that of your articles or blogs. Your customers should be able to make a proper link between the two.
Better SEO
How many of you are aware that Google likes videos? Only a few of us, isn’t it? To make things clear, using videos helps to improve your SEO. But how is that possible? Well, there is a simple explanation for the same. Google has been regularly working on its algorithms to enhance its user’s searching experience. For a better experience, Google search results show various types of results including the keyword matches. This is why related videos come at the top of the search results. Also, Youtube is owned by Google which plays an important part in enhancing video’s popularity. According to Comscore, adding a video to your website can increase the chance of a front-page Google result by 53 times.
Compatibility
Today, responsive design is one of the important drivers of digital marketing. If your content is not able to effectively perform on a particular device or a browser, the business related to it will suffer heavy losses. Fortunately, the video is a type of content which is compatible with every device (mobiles, computers etc) and browser system. This makes videos more consumer-focused and user-friendly. According to a study, in the year of 2013 (Q3), mobile video views have grown more than 233%.
Better explanation
Planning to buy a smartphone? Great! Which type of content will you choose to research about the product? Many of you will go for videos. According to a study, 98% of users say they have watched an explainer video to know more about a product or a service. This is because instead of reading a 2000 words article about a product/service, you can watch a video for the same product/service and gain instant information.
So, what are you waiting for? Use videos in your marketing strategy to get instant benefits.