Ever heard about infographics?
If not, then keep reading.
Infographics are a graphic visual representation of data or information. Its main intention is to present the information quickly. According to a survey, businesses that use infographics reported 12% increase in their profits. This is because infographics are 3 times more shared and liked as compared to any other visual media. For example, you wrote an article on freelancers for about 1000 words. What if I tell you that the same information can be summed up into an infographic. Crazy! Right? Instead of writing 1000 words it’s easy to make and share an infographic.
Differentiation is an important tool. Everyday we work so hard to differentiate one article from the other. Put a visual content in one article and suddenly the whole impression of that article changes in a minute. People begin to like and share that article. According to a study, 80% of people remember what they see. So, it will be useful for marketers to use infographics as more of their customers will be able to recall the necessary information related to their brand.
If you are unable to generate sufficient traffic then, it is high time for you to start using infographics. Here are a few reasons to support my above statement.
Why infographics?
Brand awareness
Infographic is a visual tool which includes a company’s logo, email id, address and contact information. Well, that’s what the customer needs to remember the brand. If used effectively, an infographic can generate more traffic on your website by atleast 12%. Infographic shows (visual content) all the relevant information to its viewer which is more fruitful as compared to a written text.
Easily portable and embedded
One of the key benefits of infographics is that it is portable and can be easily embedded by using a code. That code helps a person to embed that infographic into a particular blog/article. Once embedded, that code will link back to your website and will provide you backlinks as well.
Better understanding
We all know that visual content is more understandable as compared to a written content. According to a study, viewers focus more on detailed images as compared to customer ratings, description of products etc. Everyday, so much information is added on the internet. Many viewers prefer to read small sentences instead of long text articles/blogs. Infographic provides small but useful information to its users which is highly attractive and beneficial.
Easy to track
Easy of tracking is available when using infographics. Whenever your infographic is shared, liked and viewed, I can be tracked by using analytics. You can get instant results on how many people opened your infographic, the time they took to view it, how many shared it etc. With the help of analytics, you get to know the mindset of people and in future prepare infographics according to their needs.
There is no doubt that infographic is one of the best tools for visual content. So, what are you waiting for? Be smart and start using infographics to get great more traffic.