We like to do a lot of things. But do we all know the best of approaches to succeed at our tasks? The digital marketing world is a buzz with praises of ‘soft skills’, which are claimed to be uber important for digital marketing success. Similarly, there are a bunch of other prerequisites to become a successful digital marketer.
Adaptability to Change
Every day, something new pops up in the world of Digital Marketing. Updates, upgrades, new rules, new algorithms is a routine thing now. Hence, a digital marketer must be prepared for everything and face the new challenges head on. Changes do not only occur in laws and technology but also in your career. Your role might just reduce in scope in the next few years, or become more comprehensive too. And you should be prepared for every possibility of that.
Hence, you must constantly update yourself with the latest of tips, tricks, techniques, tweaks, rules, laws and what not. Say, if Google’s latest algorithm ranks longer content higher, then do that.
A Learning Hunger
Something that almost determines your chances of success is the hunger for it. The hunger to learn each day, not just for yourself that’s your hunger to learn continuously (for both yourself and your employer). And you know what? Only one thing will ensure that you keep up to date with industry news and trends. Yep, you guessed it – that’s your passion. In digital marketing, it is absolutely essential that you find and foster the specialist area that you are most passionate about – the one you’d read about in your own time anyway, the one you’d miss practicing if you lost your job tomorrow.
Why Digital Employers Love It:
Digital companies need self-motivators who are eager to become specialists in their particular niche. Because the reality is your manager doesn’t have the time (or the need) to become one.
Future-Proof Your Career:
Keep up to date with industry news and updates and educate yourself by taking an up-to-date course.
A Priority for Knowledge
If you’re considering a career in digital marketing, by God you’d better be curious. The best curiosity is a mix between the creative desire to try new concepts and the analytical drive to see if they work. The great thing about digital marketing is that it provides us with the means to do both. An innate curiosity will equip employees with the skills needed to spot opportunities, solve problems and be more comfortable taking risks (if you have to know you have to know). These are all important skill sets and mindsets of successful digital marketers.
Why Digital Employers Love It:
Digital companies want people who have the curiosity to conceive of and trial new ideas and the ability to analyze their success.
Future-Proof Your Career:
Get curious about the success of your digital marketing campaigns and learn how to use Google Analytics.
The Drive to Team Play (& Welcome Help)
The best digital marketers have a broad knowledge of all digital concepts and yet specialize in one particular area. If you specialize in one area you’re going to need a team to help you maximise your concepts and campaigns. No one digital marketing specialist works alone – for example, your content marketer may need advice from your SEO specialist on how to rank higher and your SEO specialist may need content when taking on inbound opportunities on third party sites. It is important that you 1. like working with other people and 2. are able to do so.
Why Digital Employers Love It:
People who can’t get along with others could bring down the morale of the team, impacting everything from productivity to overall happiness.
Pro Tip:
Seek out collaborative projects that involve teamwork – you can then showcase them as examples at your next interview.
The Ability to Smile (& Have a Great Attitude)
A Forbes study revealed that 9 out of 10 times employees reported bad attitude or behavior as the source of job failure. Nothing will future-proof your digital career like a great attitude. And that is because your attitude affects everything you do – from how productive you are and how likely you are to get along with other team members to your ability to come up with creative concepts. Think about how much more productive you feel on a day you’re feeling positive and in “flow mode”- you should aim for this state as often as possible.
Why Digital Employers Love It:
They know that passion and enthusiasm are two of the most important factors for career success.
Future-Proof Your Career:
To kickstart your day with a positive mindset, first, complete the task/tasks you love most. Your high will help you get through the trickier tasks later.
Think you have the “soft skills” it takes to thrive? Our Postgraduate Diploma in Digital Marketing will equip you with the up-to-date skills and knowledge you need to harness them. The fully-accredited and globally recognized certificate is taught by industry experts and will help you get to grips with the theoretical and practical knowledge needed to plan, execute and measure your digital marketing strategy. Get in touch to find out more.