Marketing is the backbone of any business. There are no specific patterns or rules to handle the marketing of a particular business. Currently, we live in a dynamic business environment where there is no guarantee of what different challenges a company has to face the very next day. Due to this, a marketing professional needs to be active and fully aware of the environmental changes so that he/she is able to design a good marketing strategy for his/her business.
With the increase in competition, it is getting tough to attract your customers towards your products and services. Once social media was a great platform to attract your customers but now with the help of Ad blocking, people have become aware of how to block the company advertisements. It has reduced the engagement rate between the company and its customers. According to a study by Trackmaven, there is a decline in engagement across social platforms. Even Instagram saw a drop of 25% in the last year. This has created a huge problem for marketers around the globe.
Now it is easy to say that marketing is not a job for a lazy person. Marketers need to be on their toes to get excellent results from audience’s response and engagement rate.
In this article, i am going to share with you some important points that all marketers need to remember while they are preparing strategies for their marketing campaigns to get the best engagement results.
How to get a high engagement rate?
Target your audience
The main objective of marketing is to reach the right audience at the right time. Before starting your business, it is very important to know your target market. You should be aware of your audience’s likes/dislikes and the type of medium they use to get the maximum information regarding their needs. You have to carefully analyze your audience and choose a platform that is ideal for them. Targeting helps you to understand the real needs of your audience. This understanding helps a company to choose a correct marketing path. You send a clear message to your audience that ‘their needs are important for you’. By, For example, you own a car company. If your target audience is youth then, you will have to promote those cars that are fast and fun to drive. If your target audience is middle aged people then, you will have to promote those cars that are comfortable to drive.
Do something creative
Marketing creates a link between your business and your customers. If you want to create a solid link then, you as a marketer need to put in your genuine efforts. But no person will be attracted towards your company if you are offering the same things as that of your competitors. For more engagement, you have to create a unique marketing strategy. In order to do that, you can provide helpful information about your products/services such as tips & tricks etc. To make things interesting, you can share some insight about your company with your audience such as pictures of your office, backstage manufacturing of your products etc. Make your audience feel completely familiar with your business.
Follow your audience
Search an online platform where your market spends the maximum time and follow them. You can also explore new ways to interact with them. For example, many marketers were reluctant to use Snapchat as a marketing channel but some who took the challenge were very successful and got high engagement results on Snapchat. Yes, soon after other companies also followed the same channel but for the initial time, those daring marketers got the maximum benefits. Similarly, it is important to know where user target audience is engaged (Platform) and strategically follow them.
As a marketer, it is very important to stay active. Laziness is the biggest reason for a poor marketing strategy. So, be positive and fully aware about latest offerings in the market.
