Today, we live in a world where every company is promoting its product/service with the help of a digital media and building marketing new career. With so much hype regarding digital marketing, the need for it, professionals in increasing every day.
There is a serious demand for digital skills. Nowadays, companies are willing to pay more to gather skills regarding this. Awesome career options and a great pay are some of the benefits that digital marketing offers to various professionals.
You must be wondering how Online marketing has become so big in the past few years? Well, there are a lot of reasons regarding the same.
- It’s cheap
- Proper measurement
- Customised targeting
- More internet users
If you are still not sure about it, here are a few reasons that will make you understand why you should immediately switch your career in online marketing.
Why digital marketing & how to market new career?
Professional demand
It is expected by the end of 2020, there will be around 1,50,000 jobs for online marketers. According to a study by Mondo, there will be a rise in demand for digital marketing professionals by about 38% this year.
Various opportunities
Once you choose a career in digital marketing, you open up a gateway to a new set of opportunities such as content writing, graphic designing etc. If you are creative and passionate about social media or writing then this marketing is the perfect choice for you. Digital marketing as an industry is full of surprises and it is a mixture of new skills and talents.
Dynamic nature
Every day, I get to know about new changes in the digital world. Rapid changes in gadgets such as mobiles and web technologies are making digital marketing highly dynamic. You need to be 100% familiar with such trends in order to outsmart your competitors.
Organic value creator
Today, everyone is dependent on Google and other search engines to find suitable information for their needs. But have you ever wondered who are the people behind this creation (Search results)? These professionals are known as organic value creators. If you ever want to suggest your client the best digital marketing skill then, you should 100% go for organic value creation.
Start your own career
You want to become an engineer or a professor then, you have to complete the whole cycle from schooling till graduation (at least) but this is not the case in digital marketing. If you go for digital marketing, you just need to build your strong presence on social media, start your blog, grow your Twitter followers and interact with various professionals online. You can enhance your skills by completing certain courses of Google Analytics, Hubspot’s inbound certification etc. There are many people who got recruited just by showcasing their abilities on social media. For example, Ranjit Sharma started a youtube channel in 2007 and started reviewing gadgets. Slowly he gained more and more followers on Twitter and Youtube. After his popularity, many tech companies approached him for various tasks.
This is a new concept and is slowly gaining popularity across the world. It offers various benefits to the professionals. So, think big and be a proud digital marketing professional.