Today, we live in a digital world where every company has its own website. A website is a great way to attract potential customers but you need to find more ways to market your business. Why don’t you start writing business blogs? A business blog is basically a column where you can write about events, topics etc related to your business. This might be one of the most fruitful things that you do all day.
With the help of business blogs, you can attract more customers and have an excellent online presence. Amazing, isn’t it? According to Romain Damery, a digital marketing strategist for Path Interactive, “I think one of the reasons why so many companies choose business blogs today is most certainly because of the real opportunity for growth, whether it be in search visibility, thought leadership, lead nurturing or brand awareness”.
If you are still not sure about blogging, here are a few reasons which will help you to understand the significance of blogging.
Why business blogs?
Brand building
All companies tend to focus on brand building. It is how you differentiate your product with that of your competitors. Blogs provide a huge platform where you can easily promote your business and interact with your customers. Yes, social media is also a great tool to market your business but blogging gives you a chance to write interesting content about your business. A blog can be used as a great way to share your business story with your target audience. This helps in brand building.
Search engine benefits
If you have a website then you should regularly update its content. This is because search engines prefer websites which have original and fresh content. According to a survey, a website having blogs get 55% more visitors as compared to websites with no blogs.
Brand new ideas
If you are a regular blogger and have a small fan base then you can interact with your fans through your blog (comment section) to ask about their queries. Also, you can have a brainstorming session where people can give you ideas about a new product/service or even next topic for your blog.
Increase in sales
Blogs are a great way to boost your sales. By reading your blogs, people will get aware about the unique features of your products/services and they will be motivated to buy them. It is an effective marketing tool.
Relationships
Unlike status updates or press releases, blogs have a massive reach. Your blogs can easily reach far corners of this planet. You can easily interact with your readers through emails, comments, and social media. This will help you to form relationships with your followers.
Build an email list
Many businesses (such as Pocket your dollars) have started using this technique. You just need to post a sign in page on your blog and provide special discounts to your visitors to motivate them to be a part of your email list. This sign in page will allow your customers to get instant company updates. Once you have their email ids you can regularly update them about your products/services/special offers in order to increase your sales. There is no need to irritate your customers by sending more and more emails. From a simple schedule and follow it. Once a week or thrice a month is enough. You staying in regular touch with your customers makes them feel special. They become more loyal towards you.
A business blog is a great platform to enhance your marketing, public relations, and your brand. So, have you decided to create your business blog? Let us know in the comments section.
