In today’s digital world, companies are switching from traditional marketing to digital marketing. Why won’t they? Going digital has become a huge trend and almost everyone is using digital technology in their day to day life. Earlier we used to travel long distances to buy clothes or gadgets but now with just one click, you can get anything at your doorstep. You can use a search engine for many activities such as to compare products, find directions etc.
Companies have now understood the importance of digital marketing to promote their business. It doesn’t matter which profession you are involved in (Tutor, painter, mechanic etc), digital marketing provides a great platform to entrepreneurs where they can easily beat the competition and win the ongoing battle to become number 1 in their industry.
If you are an entrepreneur and you are looking to expand your business, here are a few reasons why you should consider using digital marketing.
Why digital marketing?
Fair competition
Earlier only big companies had the necessary resources to use digital marketing for their business but now times have changed. With online advertising, small entrepreneurs have a great chance to expand and promote their businesses. Such startups can go head to head with big companies in terms of needed traffic. Small firms can use digital marketing for proper engagement with the customers which earlier was not possible from their offline stores.
It’s cheap
What is the most common problem that startups face? Limited funds of course. Traditional marketing involves the use of billboards and banners which can be costly for a small business. Digital marketing is a cheaper option as compared to traditional marketing. With a small investment, digital marketing not only fetches you great results but it also leads to savings. Using email, blogs, SEO etc is a much feasible option as compared to using traditional marketing.
Engagement
With the help of digital marketing, entrepreneurs can now have proper engagement with their customers. Social media (part of digital marketing) is a free and an excellent platform to market your business. Today customers expect you to be socially active. You should create an account on Facebook/Instagram/Twitter (depending upon which social media site your target media uses the most) and post all relevant information regarding your business. Regularly post interactive media such as photos and videos to have more interaction. You can also interact with your customers in the comments section. For example, there are 1.4 billion Facebook users in the world. Even if a 10,000 people share your page their Facebook connections will also get to know about your Facebook page. This will help to increase your sales.
Money
Digital marketing converts more and more lead and helps to earn huge profits. According to Google, businesses that use digital marketing in their day to day strategy have 3 times more growth expectancy as compared to businesses that are stuck on traditional marketing. With huge profits, companies can easily expand their businesses both domestically and internationally.
Leads
A major benefit of using digital marketing is to get more leads. Just by getting more traffic on your website will not fetch you good results. That traffic needs to be converted into solid leads. This is where digital marketing plays its part. You can link your website with your social accounts (Facebook, Instagram, Twitter etc) which can direct your followers straight to your website. On your website, you can post different categories of content such as videos, infographics, blogs etc all of this containing relevant information about your products/services. Such content will educate your viewers about your products/services and will convince them to purchase your products/services. You can also use other types of conversion optimization techniques such as SEO and email marketing.
Today, digital marketing has become a necessary option for all businesses (both small and big). It is the best way for an entrepreneur to stay competitive and successful.