Social media has become an important part of digital marketing and why won’t it be? It has solved a decade old problem by connecting companies with their target audiences. According to Hubspot, there are around 2.6 billion social media users in 2016. With the help of social media, marketers can now enhance the level of customer satisfaction by making it more personal and come close to becoming a great social marketer.
Social media has given a great platform to companies to interact (in the comments section) with there fans/followers with proper accuracy and precision. In order to get full advantages of social sites, one must be familiar with its pros & cons. Everyday new techniques are added to digital marketing and you must be up to date with them in order to acquire more and more customers for your business.
So, if you want to become an expert in social marketing, then here are a few tips that you should follow.
Tips for becoming a social marketing expert
Create your focus area
Every entrepreneur wants to become a social media expert and tries to explore all social media platforms. But it is not compulsory to use each and every social site for your business. Managing your business on so many social sites can be time-consuming and you will not be able to focus on your target audience. Therefore it is necessary to build your focus area (choose social platforms according to your business need) so that you are able to reach your target audience on time. For example, Etsy and Deviant Art are suitable for targeting the art community whereas WAYN is suitable for targeting the tourism community.
Build relationship with influencers
Influencers are important for your marketing efforts if your niche business involves millennial s. According to Tubular insights, 60% of millennial s said they would try a product or a brand suggested by a You-tuber, which is just a glimpse of how powerful influencers are in terms of creating interest, awareness and swaying consumer behavior. You should spend some time to find suitable influencers in your market who are followed by people who have interest in your business. If these influencers find your business interesting, they will spread your content across their followers providing you an opportunity to gain new customers.
Make videos
Everyone likes to watch videos. Videos provide a lot of information in a limited period of time. Instead of writing an article of 1000 words it’s better to make a video for it and give your brand a voice. According to a survey by Wyzowl, 84% of consumers said they were convinced to make a purchase choice after viewing a brand’s video and 91% claimed to have watched a video to learn about a product/service they were interested in. Make short videos and packed with entertainment value.
Stay patient
You can’t expect to be a social media expert in a day or two. It requires a lot of hard work and proper understanding of social sites which you plan to use for your business. It is a challenging task as a lot of people want to reach the same place which you are dreaming to reach since the very beginning. You can also use a lot of shortcuts to achieve your dream but that will only provide you a 20 mins fame. It’s better to stay patient and work on a long term plan which guarantees you a lifetime of success.
Use more of visual content
In this modern world, people are more interested towards visual content instead of the text based content. So, why not make your viewers happy? Try using infographics. They are a graphic visual representation of data or information. Its main intention is to present the information quickly. According to a survey, businesses that use infographics reported 12% increase in their profits. This is because infographics are 3 times more shared and liked as compared to any other visual media. For example, you wrote an article on freelancers for about 1000 words. What if I tell you that the same information can be summed up into an infographic. Crazy! Right? Instead of writing 1000 words it’s easy to make and share an infographic.
Increase your customer base
Take help of various social media tools to follow suitable users on your social sites. You can use Instagram, Pinterest, and Google plus to search for suitable users (based on mutual contacts) and follow them. SocialBro or Tweepi is helpful to search and follow important users on Twitter. You should definitely include the task of following people in your day to day routine. This will keep on adding more followers for your business.
Remember these tips and follow them sincerely to become a great social marketer.