Why do we need blogging?
There are 7.5 billion people living on this planet but still, it is difficult to attract even a 100 people per day. This is because it has become harder to attract people’s attention. Everyday people want something different and companies are not able to fulfill their demands. Why not try blogging? I know you are very busy with your hectic schedule and you don’t have time for anything else but you should not consider blogging as a burden. Blog is basically a column where you can write about events, topics etc. This might be one of the most fruitful thing that you do all day.
Significance of blogs
Benefits of search engine- If you have a website then you should regularly update it’s content. This is because search engines prefers websites which have original and fresh content. According to a survey a website having blogs get 55% more visitors as compared to websites with no blogs.
Individual growth- Before you write a blog you need to research on a particular topic. Extra research gives you more knowledge. Also you can become smarter by writing original content. With every blog post you will gain some experience.
Sales call- You can write blogs on your products/services. Give unique features about your products/services in your blogs. By reading your blogs people will get to know about your products/services and they will be motivated to buy them. It is an effective marketing tool.
Gives clarity- Blogging requires a lot of research. You need to be 100% sure about your viewpoint on a particular topic. You need to properly communicate on why you believe that way. This gives you clarity.
Skills- A topic needs to be decided before you write a bog. After that you read about that topic and form our viewpoint. Blogs is an excellent tool to improve your reading and communication skills.
Content depository- Your blogs can never go to waste. If you have written a lot of blogs then you can easily combine a few of blogs into a book or a presentation.
New ideas- If you are a regular blogger and have a small fan base then you can interact with your fans through yours blog (comment section) to ask about their queries. Also you can have a brainstorming session where people can give you ideas about a new product/service or even next topic for your blog.
Infinite time- Your fans can find your blogs on google long after it has been published by you. For example if you have written one blog in June that same blog can be seen for a very long period of time and can keep fetching you results.
Impact- Ever thought of changing someone’s life? If yes, then blogs are a great way to do it. Even if you have a small fan base they are there for a reason. Your blogs can have a huge impact of other people’s life. People might be getting some knowledge or answers to their queries from your blogs but hey if they are benefiting from it then who are we to question.
Relationships- Unlike status updates or press releases, blogs have a massive reach. Your blogs can easily reach far corners of this planet. You can easily interact with your readers through mails, comments and social media. This will help you to form relationships with your fans.
The benefits of blogging easily outweigh its downsides. Remember blogging is not just to earn money or a huge fan base. The reason to blog is to bring change in your life. Just a general suggestion. Blogging is a free thing. Just give it a try. It’s worth your time.